Designer Li Peitong won an award for his innovative cinema ticket design.
We've all been late to the movies. The hall was in complete darkness, we barely saw the stairs, let alone the seat and row numbers on the ticket. Then we helped each other with the phone, looked at the ticket, suddenly felt a wave of disapproval from the spectators and, a little embarrassed, headed for our seats.
The design they named A shiny movie ticket, is basically a punched paper where the seat number and row number are cut out. So if we arrive at the cinema too late, all you have to do is hold your ticket in front of the screen so that the light shines through it, and you will quickly and clearly see where you need to sit. Why hasn't anyone remembered this until now?
Gallery: shiny cinema ticket
More information:
competition.adesignaward.com