On the approaching 100th anniversary of its famous Contour bottle, Coca-Cola, together with the world-renowned photographer and film director David LaChapello, shot the "Together" ad, in which hands of all races recreate the shape of this iconic and timeless bottle. which, since its inception in 1916, has undergone only a few cosmetic corrections to date.
Coca-Cola is next to the upcoming one 100th birthday its famous bottles Contour together with David LaChapella created the "Together" ad, which probably pays tribute the most famous bottles in history. This one, like the vast majority of the greatest inventions, came about by chance.
Coca-Cola, founded in 1886, was bottled much earlier, for the first time in 1894, but earlier the drink was sold in jars as a medicine. The first known packaging was like this "Hutchinson", which was not made at Coca-Cola, but he poured it into it Joseph A. Biedenharn, the owner of an American confectionery. His idea was later picked up by the company itself, they started granting rights to local glass factories and so on in 1909 formed a network of production plants. But the bottles were not the same due to different manufacturers, fakes also started to appear and it was time for uniformity of shape.
They are for this purpose in 1916 organized an international competition, in which the Swedish won overwhelmingly glassmaker Alexander Samuelson from the Terre Haute glass house, but he made the famous rounded line based on wrong assumptions. The bottle was supposed to reflect the coca leaf and coca nut, but the colleague who took care of the artistic side of the bottle offered him drawings with cocoa beans. Everything else is history.
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The bottle has been labeled as the only commercial product that can let's recreate it with our hands. That it is extremely strong and recognizable symbol but it is proven by the "Together" ad, in which she does not physically appear at all, but we all see her there anyway.
More information:
www.cokezone.com
