When Toyota Land Cruiser meets Arctic Trucks, something special is created – a vehicle that is not just an SUV, but the ultimate off-road weapon. With the arrival of the 2025 Toyota Land Cruiser Prado AT37 Arctic Trucks redefines the boundaries of performance and off-road mastery. If you’ve ever dreamed of a car that could effortlessly traverse frozen tundra, desert dunes or deep mud – this is it. And if you think the Land Cruiser is already a beast, then you haven’t experienced the Arctic Trucks approach yet.
40 years after the birth of the lighter version of the Prado Arctic Trucks has prepared a real treat for off-road vehicle lovers – Toyota Land Cruiser Prado AT37, a vehicle that combines the rugged reliability of Toyota with the legendary capabilities of Arctic Trucks. This Icelandic-British project is more than just a visual upgrade – it is a true conversion that transforms the Land Cruiser into an unstoppable off-road tool. Toyota and Arctic Trucks are long-standing partners, with a history spanning expeditions to the far reaches of the planet – from the Arctic to the Antarctic. The Toyota Land Cruiser Prado AT37 is the result of decades of experience, including collaboration with experts in Britain’s “Motorsport Valley” – the heart of racing technology.
The number 37 means a serious upgrade
The number 37 in the name of the Toyota Land Cruiser Prado AT37 refers to the size of the tires – impressive 37-inch tires that provide exceptional ground clearance, better handling and exceptional stabilityArctic Trucks offers a choice between BFGoodrich All-Terrain T/A KO3 or Mud-Terrain T/A KM3, which means the vehicle is ready for any terrain – rocks, mud, ice or dunes.
Suspension that tames even the worst terrain
The AT37 is not just a “lifted Toyota”. Arctic Trucks has completely redesigned the vehicle to take advantage of the potential of the larger wheels. The suspension is the result of a collaboration with Dakar experts from R53 Suspension, which means you get 40 mm of additional lift to help you overcome larger obstacles, a two-stage adjustable suspension to adapt to different driving conditions, and hydraulic shock absorbers with nano-optimized oil to improve responsiveness and durability. With a combination of a wider wheelbase and a lower center of gravity, the Toyota Land Cruiser Prado AT37 is surprisingly stable on the road.
An off-road monster with elaborate details
Despite its off-road character, the AT37 is also designed for everyday use. Arctic Trucks has maintained a high level of comfort and refinement: special side steps with rubber inserts and aluminum construction make entry and exit easier, unique Arctic Trucks markings throughout the body and interior emphasize exclusivity, and exclusive Heritage forged wheels enable a special tire pressure monitoring system. Wider fenders are not just an aesthetic addition – they provide better protection and integration of the central tire pressure adjustment system.
Additional utility for true adventurers
One of the most interesting details is 2-inch multi-function connector on the rear, which allows for easy addition of a towbar, winch, gear racks, and even… a BBQ grill?! Yes, the AT37 is ready for anything – from exploring arctic landscapes to a carefree weekend camping trip.
Availability and price
Toyota Land Cruiser Prado AT37 will be available from the second quarter of 2025 in Europe, North America, the Middle East and Africa. Arctic Trucks will offer the possibility direct conversion of existing vehicles or the AT37 will be available as part of the range at selected Toyota dealers. Price? Not yet known, but it is expected to be significantly more expensive than the production version of the Land Cruiser. However, this car is not for everyone – it is a vehicle for true adventurers who don't want to compromise.
Conclusion: is this the most powerful Land Cruiser?
The AT37 is not just improved Toyota Land Cruiser – is the right tool to conquer the world. If you've always wanted a car that's as capable in the desert as it is on the highway, the AT37 is probably one of the best choices you can make. It's not just an SUV, it's statement. It is the ultimate a symbol of adventure and freedom
