From April 21, 2022 to August 31, a charity picture book titled Treasure at the End of the Rainbow was on sale in all Eurospin stores. By purchasing a picture book, everyone contributed EUR 1 to a good cause, as the entire amount from the sale was allocated to the Association of Friends of the Youth of Slovenia for the purchase of school supplies for children from socially disadvantaged families. A total of EUR 10,000.00 was collected.
Eurospin EKO, doo, and the Association of Friends of the Youth of Slovenia (ZPMS) joined forces for the fifth time this year. Acclaimed youth writer Žiga X. Gombač created a fairy tale about Ema and Tinet, who set out to find the treasure at the end of the rainbow. With the help of the mother-in-law, the sequin butterfly, the grasshopper and the jay, the main characters discover that the treasure at the end of the rainbow is friendship. Their goal was not as important as the journey.
The charity picture book illustrated by Veronika Burger was not only a great story that helps children with a good cause, but also the inspiration for Eurospin's fairytale contest. Children could participate in the competition by completing the missing parts themselves and then sending the continuation of the fairy tale to another child. "A child's imagination knows no bounds, and that's why we at the company decided to give it free rein. Each child who participated in the competition was rewarded with a gift voucher in the amount of EUR 5 for purchases in Eurospin stores. Among all the participants, we also awarded 20 tickets for an unforgettable experience in the Ljubljana Zoo by lottery." she explained Natalia Pagon, marketing manager at EUROSPIN EKO, doo
On September 10, 2022, the final event of the campaign took place in the Ljubljana Zoo. 20 lucky girls or the lucky ones were treated to an unforgettable adventure in the animal kingdom. Everyone gathered was able to refresh themselves with delicious food and drink, prepared in the Zoo's Refreshment Center from ingredients that can be purchased exclusively in Eurospin stores. The two singers provided a musical surprise with their unique talents Samantha Maya and Stella, and the rest of the afternoon was spent in the shade of the trees next to the zebra enclosure and DJ-rhythms.
