A few hours ago, we were surprised by an extremely good TV spot of the Slovenian national telecommunications company Telekom for the ITAK brand. It perfectly reflects the current socio-political situation at home and abroad. Today, when we are faced with many prejudices, this kind of way of drawing attention to society's problems and educating the younger population in the values of openness to differences is a commendable and even brave act. So we give them one big like!
Video description insert - ITAK
With the Power of Words campaign and the main message "Extinguish hostility". Love speaks." Itak points to the pressing challenges of modern society and the culture of relationships in it. Hateful speech on the Internet, cyber-violence, intolerance of others, violence in schools and the communication intensity of the modern environment represent an ever-increasing burden for young people, which not everyone knows how to defend themselves without emotional consequences. Therefore, with the campaign, we want to inform young people that positive messages and tolerant and respectful dialogue are much, much more powerful tools than insults, stereotyping or ridicule. Words can hurt and hurt what we don't want. Therefore: extinguish hostility and speak love. (source: Youtube.com/itak)
More information:
http://www.itak.si
