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Watches You Missed: Watch World – September 2025 – Key Innovations That Will Take Over Your Wrist

All about the hottest hours of the month, combining technology, design and a bit of cosmic humor

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Photo: Jan Macarol / AiArt

September 2025 was a blast for watch enthusiasts – from space adventures to coffee chronographs. This article is your guide to 11 standout models that surprised the world. If you missed them, don’t panic: here are all the details, prices and links for a deeper dive. The watches you missed!

In a world where phones count steps and heart rate, mechanical watches are still the kings of elegance. But September 2025 brought models that mix old school with modern craze. Here are eleven new releases that were released just then – some limited edition, others revolutionary. From Swiss masterpieces to Japanese wonders, each one has its own story, full of irony: why should a watch just tell time when it can also count coffee or track satellites? Let's dive into this horological carnival, where technology meets style, and maybe you'll find your next wrist companion. Watches you missed!

Singer Caballero: when race car drivers become gentlemen

Singer Reimagined, known for its futuristic chronographs inspired by Porsche fittings, has surprised with its first watch without a chronograph – the Caballero. The name means “gentleman” in Spanish, and it is indeed a transition from racing madness to elegant simplicity. The stainless steel case measures 39 mm, is water resistant to 50 m, and features a minimalist dial in black, green or blue. The hidden gem: four small ruby windows that reveal four mainspring drums for a 144-hour power reserve. Manual winding, caliber ST5000, accurate to -4/+6 seconds per day. Irony? Singer, the master of speed, now offers a watch that you wind on Monday and forget about until Sunday – a mechanical laziness for true gentlemen. Limited to 100 pieces. Price: around €21,700. read more

Garmin Fenix 8 Pro: a satellite watch that almost replaces your phone

Photo: Garmin

Garmin Fenix 8 Pro is a real revolution for adventurers - the first Garmin watch with built-in LTE and satellite connection, which allows you to send messages, voice recordings and SOS calls without a phone. Sizes 47 or 51 mm, with AMOLED or MicroLED display (up to 4500 nits of brightness). Battery life up to 27 days, waterproof to 100 m, with a microphone for calls via Garmin Messenger. Subscription from € 9.99 / month. Ironically: for almost € 2000 you get a watch that saves you in the wilderness, but you have to point it like a compass for satellite messages - a technology that reminds you of the limits of physics. Ideal for runners, skiers or sailors who do not want to carry a phone. New release on September 8, 2025. Price: from € 1199 to € 1999. read more

Albishorn Marinagraph: the regatta chronograph that didn't exist – until it became a reality

Photo: Albishorn

The Albishorn Marinagraph is a “fake vintage” watch from a Swiss indie brand – designed to be worn at the 1958 America’s Cup, but never produced. 39mm steel case, 100m water resistance, double-sided bezel for tides. Retrograde 10-minute regatta countdown stops at zero, no confusion. Caliber ALB01, automatic monopusher, 64-hour power reserve. Two variants: black with red-blue accents or green-blue. Irony: a watch that “never existed”, now limited to 99 pieces per colour, like a missing link in history. Perfect for sailors or those who value story over reality. One of those on the list – Watches you missed! Price: CHF 3,950 (around €4,300). read more

Omega x Swatch Mission to Earthphase: Snoopy back on the moon with golden irony

Photo: Omega

Omega and Swatch have joined forces for the Mission to Earthphase Moonshine Gold MoonSwatch – a limited edition with Snoopy and Woodstock on the phases of the Earth and the Moon. 42 mm bioceramic case, blue strap with velcro. Hidden trick: Snoopy’s message glows under UV light. The popcorn motif for the Harvest Moon adds a humorous touch. Homage to NASA and the Peanuts comics. Irony: for €450 you get a space watch that is more fun than accurate, but causes lines in stores – a luxury for the masses that sells out in one day. New September 8, 2025, limited. Price: €450. read more

Unimatic Modello Quattro U4S-T-SPW: a space watch with a real meteorite

Photo: Unimatic

Unimatic and Massena Lab have completed the trilogy with the Modello Quattro U4S-T-SPW – a titanium watch with a meteorite dial that features a unique Widmanstätten pattern from space. 2.8 mm sapphire crystal with a “floating” NASA logo. Sellita SW200-1 caliber, 38-hour power reserve. Two straps: white nylon and gray TPU. Limited to 60 pieces, presented at Geneva Watch Days until September 7, 2025. Irony: a watch that carries a piece of space, but doesn’t take you there – it just adds style for €2,500. Ideal for astronaut dreamers who stay on Earth. Price: €2,500. read more

Zenith Defy Chronograph USM: when a watch meets modular furniture

Photo: Zenith

Zenith and USM Haller have combined Swiss watchmaking with modular furniture in the Defy Chronograph USM. 37 mm steel case, four colors (blue, orange, yellow, green). El Primero 400 caliber, 50-hour power reserve. 12-hour storage included in the box. Limited to 240 pieces (60 per color). Irony: a chronograph with a ball on the pointer that glows in the dark, as if the watch were saying “hey, I’m furniture too”. New on September 4, 2025. For those who want a watch and a wardrobe in one. Price: CHF 10,900 (around €11,800). read more

Oris Big Crown Caliber 113: the strangest pilot's watch of the year

Photo: Outline

The Oris Big Crown Caliber 113 is a pilot's watch with a 10-day power reserve and a business calendar - week, month, day and date. 43 mm steel case, mint green dial with pink subdials. Caliber 113, manual winding. Irony: a pilot's watch that organizes meetings more than flights - a mechanical planner for $8,100. The first of its kind in the Big Crown series since 1938. For pilots who live by their schedule, not by the clouds. Price: $8,100 (around €7,350). read more

Grand Seiko Tentagraph SLGC006: rose gold over the Japanese hills

Photo: Grand-Seiko

Grand Seiko Tentagraph SLGC006 inspired by the sunrise over Mount Iwate – copper-pink dial with rose gold. 43.2 mm titanium case, 9SC5 Hi-Beat caliber, 72-hour power reserve. Limited to 300 pieces, available from October 2025. Irony: Japanese precision that teaches “less is more” in the world of bling – the gold subtly shines, as if the watch is saying “look at the sunrise, not me”. For lovers of nature and precision. One of those on the list – Watches you missed! Price: 22,600 USD (around 20,500 €). read more

Seiko 5 Sports SBSA315: Bamford's retro-futurism with a UV glow

Photo: Seiko

The Seiko 5 Sports SBSA315 is a collaboration with Bamford – 42.5mm steel case, transparent blue dial with day-date disc in English and Japanese. Orange accents glow under UV light like neon. Caliber 4R36, 41-hour power reserve. Limited to 2,025 pieces, available November 2025. Irony: an 80s watch that shines at parties – an escape from seriousness for $460. For those who want time with fun. Price: $460 (around €420). read more

Brew Metric Digital Blend: A hybrid watch for coffee masters

Photo: Brew

Brew Metric Digital Blend is a hybrid watch with an espresso timer – 30 seconds and an animated cup appears. 37.5mm steel case, hybrid quartz movement. Irony: a watch that counts coffee, not just time – ends the stress of perfectionists for $425. For coffee enthusiasts who want style and function. New in September 2025. Price: $425 (around €390). read more

Apple Watch Ultra 3: a wild watch that saves you from accidents and hypertension

Photo: Apple

Apple Watch Series 3 is the ultimate technological Swiss Army knife for adventurers – a 49 mm titanium case with the largest screen ever (LTPO3, thinner edges for 24 % more surface area). Satellite connection enables SOS calls, messages and location sharing without signal, free for the first 2 years. Battery life up to 42 hours normal or 72 hours in low-power mode. Health innovations: hypertension alerts and sleep score in watchOS 26. Fitness: AI Workout Buddy as a virtual trainer, precise GPS for running, swimming, diving. Irony: for €799 you get a watch that reminds you of your health while you run marathons – as if Apple were saying “slow down, hero, your blood pressure is rising”. Ideal for fitness fanatics and wilderness explorers. New on September 19, 2025. Price: from €799. read more

Conclusion: Why September 2025 Remains a Horological Peak – Watches You Missed!

These watches from September 2025 they're not just time-keeping devices – they're little wonders that blend technology, design and the irony of everyday life. From space meteorites to coffee timers, each one tells a story of innovation that reminds us: time is relative, but style is eternal. If you're looking for your next watch, these innovations prove that the future is on your wrist – and without the need for charging. Stay tuned for what October brings, but September will be hard to beat!

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