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What does Apple Intelligence mean?

From creating emojis and finding lost photos, to writing email invitations and creating entire movies.

Apple Intelligence
Photo: apple

Apple Intelligence on iPhone 16 represents a new breakthrough in the world of mobile devices. It's not just a phone anymore—using advanced generative models, iPhone helps you with everyday tasks in a way that understands your needs and preferences. From brand new writing and editing tools, to smart image search and email summaries. Is it more than just another AI hype?

What if your iPhone could help you create a beautiful dinner invitation without having to think about design? What if you could quickly find an old photo with just a description and you didn't have to sift through a gallery of thousands of images? Apple Intelligence on iPhone 16 promises just that – a personal assistant that combines the power of artificial intelligence with your device, which already accompanies you everywhere. Sound like the future? You just hold that future in your hands.

Photo: apple
Apple intelligence will naturally be connected throughout the Apple ecosystem

Your smart writer and emoji creator

With iPhone 16, you get more than just a device for calls, messages and social media. Using generative models, Apple Intelligence becomes your personal writer and language stylist. Did you write a quick but awkward message to your boss on Slack? No problem, Apple Intelligence will adjust the tone and language of the message to make you sound more professional. And yes, even your Goodreads reviews will sound like they were written by a literary critic.

But it doesn't stop there – we all love emojis, right? Now you can create them with a simple description. Do you want a smiling smiley with sunglasses and a rainbow in the background? No problem - describe it and voilà, your personal emoji is ready.

Photo: Apple

When searching becomes simple - describe and find

Have you ever found yourself in a situation where you were looking for a certain photo from years ago, but had no idea where or when it was taken? With Apple Intelligence, this frustration will become a thing of the past. Simply describe the image – “that picture from the picnic at the beach with friends” – and iPhone will find it. This feature even works with videos! Apple isn't exaggerating when it claims you can create an entire movie out of your photos and videos—with just a text description. Well, at the end, don't forget the popcorn.


Smart communication management and prioritization

We're bombarded with information all the time, but Apple Intelligence helps you stay focused. Emails and notifications are now smartly summarized, so you won't miss the most important things—like an invitation to an unexpected party or that last-ditch reminder that you're missing a meeting. With summaries of important information, you will be able to organize everything faster, without endless scrolling through notifications.


A powerful camera – your new tool for searching and understanding the world

Have you ever come across an interesting poster for an event but forgot to add it to your calendar? Or found a coffee shop you've never been to and wanted to check if they still have vacancies? With the iPhone 16 camera and Apple Intelligence, you will be able to easily take pictures and immediately get all the necessary information. You can get information about opening hours, menus, events and even recognize a dog on the street with a simple click. Even better? You can immediately ask ChatGPT for further explanation of an unknown concept you happen to encounter.


Siri 2.0 – better, faster and more flexible

Siri now not only understands your commands, but also follows you if you get a little lost between sentences. “What will the weather be like tomorrow in Muir Beach? Oops, I mean Muir Woods!” And Siri will know exactly what you wanted to say. All of these features within Apple Intelligence are designed to make your life easier and more fluid. In addition, you can also type your commands if necessary, when you don't want to speak out loud. Of course, Siri can take care of many actions in applications, such as updating contact information or editing your photo albums.


Conclusion: Privacy and power - a combination for the future

Using Private Cloud Compute, Apple Intelligence keeps your data safe. Your inquiry may call for more power, but never at the expense of your personal information. Apple promises not to store or share your data, setting a new standard for security and privacy in the AI world.


Apple Intelligence on iPhone 16 doesn't just bring technical upgrades, it changes the way we use our devices. This is the future where technology understands your daily tasks, your needs and your world. Are you ready for it? If you have an iPhone 16 in your pocket, the future is already following you at every step.


Which Apple Intelligence features will not be available in the EU due to the AI Act? These features are not coming to the iPhone in the EU

Despite all the exciting features Apple Intelligence brings, users in the EU should note that some of these may not be accessible due to the European Union's strict AI regulations known as the AI Act. This legislation, which was adopted with the aim of ensuring the safety and privacy of users, introduces restrictions on certain types of AI-technologies, especially those that process sensitive data or interfere with the personal sphere of an individual.

Some features that may be restricted or disabled in the EU include:

Private cloud (Private Cloud Compute): Although Apple promises complete privacy, the EU could restrict the use of certain generative cloud models if those models require the transfer of personal data, such as images, videos or voice commands, for processing on remote servers.

Advanced camera features: The recognition of objects such as animals, plants or people with the help of artificial intelligence could be limited if it is judged to be biometric data that could violate an individual's right to privacy.

Automated content creation and editing: Features such as automatically generating emojis, transcribing texts or creating movies from personal images could come under scrutiny if the AI Act deems it excessive automation of personal data without proper user consent.

Interaction with third-party applications (eg Siri + ChatGPT): The EU could restrict the use of artificial intelligence such as ChatGPT within apps if it means sending data to apps that do not meet European security and privacy standards.

While Apple will likely adapt its features to comply with European law, it will be necessary to closely monitor which services will be available and which will be limited.

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