Apple unveiled a new generation of its products at yesterday's "Awe-Dropping" event (Apple Event 2025) on September 9, 2025, promising revolutionary changes. From the ultra-thin iPhone 17 Air to advanced health features in the Apple Watch and AirPods Pro 3 - the tech giant raised the bar again. In addition, software updates and Apple Intelligence, which promises more natural interaction with devices, were presented. Read what Apple brought to the table yesterday!
Apple event 2025! Apple events are always a spectacle, but yesterday's "Awe-Dropping" event was something special. At the Steve Jobs Theater in Cupertino, Tim Cook and his team unveiled a new line of iPhones, Apple Watch, and AirPods that are not only technologically advanced but also aesthetically perfect. If you were expecting just another iteration of existing devices, you were wrong - this time Apple brought a freshness that is sure to stir up the technological waters. From the thinnest iPhone ever to headphones that translate conversations in real time, yesterday showed why Apple still reigns supreme in the world of technology. So let's see what they have in store for us!
iPhone 17: A New Era of Smartphones – Apple's Star Event 2025
Apple Apple unveiled four new iPhone models yesterday: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air. The iPhone 17 Air has attracted the most attention, at just 5.6mm thick, making it the thinnest iPhone ever. This model, which replaces the iPhone Plus, features a 6.6-inch OLED display with 120Hz ProMotion technology, which was previously reserved for the Pro models. Despite its slim design, it has a single 48-megapixel rear camera and a 24-megapixel front camera, which is an improvement over previous models. Price? It starts at €1,200 (around £1,080).
The standard iPhone 17 features a 6.3-inch display with smaller bezels and also supports 120Hz ProMotion, which means smoother animations and interactions. It's powered by the A19 chip, and the price remains at €950 (around 865 $). The iPhone 17 Pro and Pro Max bring even more power with the A19 Pro chip, a new camera design with a horizontal layout, and a ceramic shield on the back for greater durability. The iPhone 17 Pro costs €1,250 (around 1,190 $), while the Pro Max remains at €1,400 (around 1,300 $), with the option of 2TB of storage. Also new is the color - a vibrant orange shade that has already divided opinions online.
All iPhone 17 models include advanced photography features like Center Stage for auto-framing selfies, Dual Capture for simultaneous front and rear camera recording, and ultra-stabilized video recording. Plus, Apple Intelligence brings features like real-time translation that understands the meaning of entire phrases, not just individual words.
Apple Watch Series 11 and Ultra 3: Health at the forefront
The Apple Watch Series 11 and Apple Watch Ultra 3 have also received significant upgrades. The Series 11 brings a brighter display and the ability to monitor high blood pressure, which is a significant step in Apple's health ecosystem. The Apple Watch Ultra 3, which didn't get a major update last year, now brings a larger display with LTPO3 technology for better viewing at side angles and satellite connectivity for sending messages without a network. The Ultra 3 promises up to 42 hours of battery life, and up to 72 hours in power saving mode. Prices remain the same as their predecessors: the Series 11 starts at €399 (approximately 430 $), and the Ultra 3 starts at €900 (approximately 865 $). (EU prices not yet known at the time of writing)
AirPods Pro 3: Headphones that listen to your heart
The AirPods Pro 3 are another star of the show. With a new heart rate detection feature, improved active noise cancellation (twice as powerful as the previous generation), and real-time speech translation, these headphones are more than just a music listening accessory. New foam tips ensure a better fit, and the battery promises up to 8 hours of operation with ANC on or 10 hours in transparent mode. The price remains €249 (about 270 $).
iOS 26 and Apple Intelligence: A Smarter Future
In addition to the hardware, Apple also announced the release of iOS 26, which will be available as a free update starting Monday, September 15, 2025. Along with iPadOS 26, macOS 26 Tahoe, and watchOS 26, it brings improvements powered by Apple Intelligence. This AI promises more natural interactions with devices, from real-time translation to advanced photo and video editing features.
Surprises that stole the show
Apple's “Awe-Dropping” Event September 9, 2025 brought some unexpected twists that raised eyebrows even among the most connoisseurs. No one expected the iPhone 17 Air, an ultra-thin model that replaced the Plus at 5.6mm thick and brought a 120Hz ProMotion display in a “more affordable” package for €999 (about 1080 $). An even bigger surprise was the heart rate detection feature in the AirPods Pro 3, which turns the headphones into a health device. The satellite connectivity in the Apple Watch Ultra 3, which allows for offline texting, was also a move that no one saw coming. With these innovations, Apple proved that it can still shock – and in the best possible way.
Conclusion: all new – big progress – Apple event 2025
Apple's event yesterday was a real feast for the eyes and proof that the company still knows how to surprise. The iPhone 17 Air with its ultra-thin design, health innovations in the Apple Watch and AirPods Pro 3, and a smarter ecosystem with Apple Intelligence set new standards. While some have already expressed disappointment online with the design of the Pro models or "only" digital zoom, it's clear that Apple is aiming for a future where technology is light, smart, and healthy. All new products will be available for pre-order from September 12th, and in stores from September 19th. Are you ready to upgrade?
