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Which Apple MacBook to Buy in 2023: The Complete Guide for Every Type of User

Don't make mistakes, choose the right MacBook for your needs

Kateri Apple MacBook kupiti leta 2023
Photo: Martin Katler / Unsplash

Which Apple MacBook to buy in 2023? A question to which I will try to find an answer in this entry. With so many MacBook models to choose from, choosing the right one can be a daunting task. From the MacBook Air to the MacBook Pro, each model has its strengths and weaknesses. Our guide will help you find the perfect MacBook for your needs, whether you're a designer, a student, or someone who needs a laptop that can do it all.

Which Apple MacBook to buy in 2023?! In 2023, Apple's MacBook range has grown to "seven chips", the latest being the M2 Pro and M2 Max - both powered by the new MacBook Pro. Such as Apple's iPhones, the chips run on ARM architecture and offer improved performance and battery life. Although there are many MacBook models to choose from, it can be difficult to know which one is right for you. In this guide, we'll break down each MacBook model and explain what type of user each is best suited for.

Apple MacBook Air (M2, 2022)


The best choice for most people
Price range: 999-1249 $ / (eur)

Apple's MacBook Air with a chip The M2 is the ideal option for most people, who need a reliable laptop for everyday tasks and a little more. With an 8-core processor and 10-core GPU, the MacBook Air runs smoothly on a typical workday when you have apps like Slack, Spotify, Telegram, and Messages running at the same time, as well as 10 to 15 tabs open in Google Chrome. The battery lasts about six hours when working outdoors with the screen at full brightness. If you're a student or someone who needs a laptop for basic tasks like web browsing, video streaming, and document work, it's MacBook Air is the perfect choice.

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Apple MacBook Air (M1, 2020)


The best budget MacBook
Price range: $899-$1,149 (eur)

If you're on a tight budget, it is MacBook Air with M1 chip from 2020, one of the most powerful laptops you can get for this price. It's not Apple's most glamorous laptop, but it lasts more than a full workday, reaching 22 percent battery after nearly non-stop use from 9am to 7pm using the Safari browser and work apps like Slack. M1 notebooks can also wake up instantly from sleep when you tap the keyboard or trackpad or raise the screen. There is no fan in the Air models, which means it remains whisper quiet even under the highest loads. If you're a student or someone who needs a laptop for basic tasks like browsing the web, streaming video, and working on documents, the MacBook Air with the M1 chip is a great value.

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Apple MacBook Pro (13 inch, M1)


Best for regular business users
Price range: 1299-1499 dollars (euros)

The 13-inch MacBook Pro with the M1 chip is a great option for business users who need a powerful and portable laptop. With an 8-core CPU and 8-core GPU, the MacBook Pro is capable of handling more demanding tasks such as video editing and graphic design. It also comes with Touch Bar and Touch ID to make it easier to navigate your apps and keep your data safe. If you're a business user who needs a laptop for presentations, meetings and work on the go, the 13-inch MacBook Pro with M1 is a great choice. Especially for those who want a slightly smaller computer and more mobility.

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Apple MacBook Pro (14 and 16 inches, 2023)


For lovers of great power and those who really need it!
Price range: 1999-3299 dollars (euros)

If you're a designer or someone who needs a laptop with lots of power and ports, it is 14-inch and 16-inch MacBook Pro the perfect choice. Equipped with mini LED screens, 120-Hz refresh rates, a physical row of function keys instead of a touch bar, and a six-speaker sound system, these laptops are perfect for video and music production. The two processor choices, M2 Pro or M2 Max, are significantly more powerful than most people need. If you edit 4K videos, render 3D models in CAD, or create music, these machines are for you.

With so many MacBook models to choose from, it can be difficult to know which one is right for you. Whether you're a designer, student, business user, or power user, there's a MacBook model that's perfect for your needs. By considering factors such as performance, battery life, and price, you can make an informed decision and choose the right MacBook for your needs. And don't forget to consider purchasing Apple Care to protect your investment and ensure your MacBook lasts for years to come.

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The ultimate guide to choosing the right M-series processor for your MacBook in 2023

Are you in the market for a new one? MacBook and feeling overwhelmed by the seven different M-series chips Apple now offers? Don't worry, we've got you covered. In this guide, we'll break down each M-series chip and help you choose the right one for your needs. We will show you the differences between the processors and the area of their use and thus help you choose the right one.

M1: Perfect for everyday use

The M1 is the base chip in the M series, but don't let that fool you. It's faster than any previous Intel-based MacBook Pro and is ideal for most people's day-to-day needs. With an octa-core processor, up to an octa-core GPU and support for up to 16GB of unified memory, the M1 has more than enough processing power to handle common tasks, including lighter games and photo and video editing.

M1 Pro: Ideal for creators

The M1 Pro is the next step up from the M1 and is twice as fast in terms of performance and graphics. With up to 10 CPU cores, up to 16-core GPU and up to 32GB of combined memory, it's the perfect option for anyone who does a lot of work on MacBooks for music production or photo and video editing.

M1 Max: a powerful processor for advanced users

The M1 Max is four times faster than the M1 in terms of graphics, making it a great choice for advanced users who need a computer that can handle multiple 8K or 4K video streams, 3D rendering, or developing applications and delivering presentations. With up to 32-core GPU and support for up to 64GB of unified memory, this chip can handle even the most demanding tasks with ease.

M1 Ultra: For the most intense visual effects and graphics

M1 Ultra it's the most powerful chip of them all, but it's only available for the Mac Studio, Apple's powerful desktop computer. It's basically two M1 Max chips connected by a custom technology called UltraFusion. With a 20-core processor, 64-core GPU and 32-core neural engine, it's for anyone who needs the most powerful processor for intensive visual effects and graphics work.

M2: slightly stronger than M1

Despite its name, the M2 is considered an entry-level chip with slightly more processing power than the original M1. It's great for everyday tasks like word processing and web browsing, but tasks like editing multiple streams of 4K footage and 3D rendering should be reserved for the M1 Pro or M1 Max.

M2 Pro: The ultimate upgrade for mid-level video and photo editors

The M2 Pro is the best option for those who want a more future-ready processor. With up to 12 CPU cores, up to 19-core GPU and up to 32GB of unified memory, it's only a slight upgrade over the M1 Pro, but it's perfect for mid-level video and photo editors.

M2 Max: The most powerful processor for MacBook Pro

With up to 12-core CPU and up to 38-core GPU, M2 Max is the most powerful processor for MacBook Pro. It is an excellent choice for those working with graphically demanding content, including graphic design, 3D modeling and heavy video. But like the M2 Pro, it's an incremental upgrade if you're coming from the M1 Max. We recommend the M2 Max if you're still using an older Intel-based Mac.

Which Apple MacBook to buy in 2023?!

Choosing the right MacBook can be a difficult decision, but understanding the differences between different models and chipsets can help narrow down your options. For students or anyone on a budget, the MacBook Air with the M1 chip offers great performance and value. The M1 is also a practical choice for most people who need a reliable laptop for everyday tasks.

Which Apple MacBook to buy in 2023
Photo: Austin Poon/Unsplash

For business people who need more power and ports, it is MacBook Pro with M2 Pro or M2 Max most suitable. These models are perfect for video and music production and can handle graphics-intensive tasks such as 3D modeling and demanding video editing.

For content creators who need the most power, it is MacBook Pro with M1 Max is a clear choice. This chip is ideal for those working with multiple 8K or 4K video streams, 3D rendering, or developing applications and running presentations.

Photo: Howard Bouchevereau/Unsplash

When it comes to the best price and performance, the MacBook Air with the M2 chip is the perfect balance between performance and affordability. It's a great option for students, business people, and anyone who needs a reliable laptop for everyday tasks without breaking the bank.

Ultimately, the MacBook you choose should reflect your needs, whether for basic tasks or heavy workloads. By considering your specific needs and understanding the differences between models, you can find the perfect MacBook for your needs and make an informed decision.

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