Apple sent out an invite for an event on September 9th, and the visuals are reminiscent of a thermal camera and liquid glass. Nothing has been officially confirmed, but the hints are screaming: new cooling, thinner “Air”, fresh colors – and Siri, which could get a brain from Google. Apple’s event invite is heating up the internet!
September Apple event is confirmed for September 9 – and the invitation is real this time thermal enigma: “liquid” glass with an iridescent, almost thermally palette that “heats up” when you move the mouse. Is this just visual eye candy or a discreet hint that it will be iPhone 17 less of an oven and more of a cool head? As usual, we will hear superlatives on stage, so let's filter the hype in advance and take a sober look at what is probablywhat is possible and what is beautiful sci-fi.
What does the "heat map" suggest - why is Apple's event invitation heating up the internet?!
- Vapor chamber cooling (chamber cooler)
Standard in the Android world, this would be a major leap for the iPhone. An invitation that turns red when “touched”, which begs for interpretation: less overheating, more stable screen brightness, longer 4K footage no temperature warnings. Professionals who shoot on their phones will appreciate this more than just another “magical” wallpaper. - “Liquid glass” as a visual identity signature
Liquid, glassy, almost alive – expect dynamic animations and new “live” textures throughout the system. With top-notch (read: thirsty) graphics comes heat, so better cooling makes sense. If Apple says “iPhone 17 is built for liquid glass,” don’t be surprised. - Color hint
The palette on the invitation is floating in the air. blue and orange. Maybe new Pro a color or two. For aesthetics, this means: less “everything is gray”, more character.
iPhone 17: Air thin, Pro icy quiet?
- iPhone 17 Air (rumors)
Behind the scenes, there are whispers about extremely thin Don't expect a mini battery – "all day" remains a marketing refrain, but the real plus will be weight and feel in the handThe ultra-thin iPhone is also a testing ground for technologies that will one day power foldable toys. If “Air” comes, Apple will turn thickness into an event. - iPhone 17 Pro
If we get vapor chamber, the benefits will be immediate: longer maximum brightness when recording, more stable games, less “dark” minutes under the scorching sun. Design-wise, it’s been rumored for some time that the language will be more “industrial” (hey, Pixel, good to see you). We don’t expect a revolution in cameras, but sustained growth: faster processing, perhaps more aggressive “anti-glare”. - A thermal camera? Temperature sensor?
Nice for a meme, unlikely for the mainstream. Thermal imaging is useful in niches (and expensive), temperature sensor but it prefers to hide for another purpose (security, diagnostics). If so, expect softer, more of a systems integration, not a “FLIR-phone” moment.
Siri and “Apple Intelligence”: Who is lending their brains to whom?
The juiciest rumors: Apple allegedly in talks with Google (Gemini) for driving parts new SiriYes, this sounds like tech fan fiction, but it makes strategic sense if Apple wants to on-device smart (fast and private) and heavy clouds for more demanding tasks. Real-world scenario:
- On-device model to control your phone (opening apps, context from your data – on the device).
- Cloud help for open-ended questions and long content, where a "large" model is simply better.
- Clear privacy as a red line: Apple will have to explain where what flows and where the data goes.
The delay in the “new Siri” (since its announcement at last year’s developer conference) suggests that miniaturization of models The device is a tough nut to crack, as it seemed in the keynote. If we hear “partnerships” on stage, it is more a sign of pragmatism than panic.
What to look out for during a presentation
- Heat vocabulary: vapor chamber, “thermal envelope”, “sustained performance”. If you hear this, it's a serious solution to overheating.
- “Built for [feature]”: if “liquid glass” is the central motif, expect exclusive animations/effects only on the 17 Pro.
- Time promises with Siri: “this fall”, “later this year”, “beta” – pay attention to when and on which models it will actually work.
- Battery life: not just the clock, look scenarios (video, 5G, recording).
- Colors and materials: blue/orange for Pro? New glass or anti-scratch coating?
Conclusion: less oven, more phone
If we read the invitation as heat metaphor, this year's iPhone could be the year cooler heads: better thermals, and with them finally consistent performance in real, hot conditions. “Air” would introduce the aesthetic of ultra-thinness, while “Pro” would introduce cool composure under load. On the intelligence side, the story is more fluid – Siri supposed to be an adult, but perhaps with a borrowed brain. Nothing tragic: for the user it is considered that works well and protects privacy.
Which would you rather have: the thinnest iPhone ever or the coolest Pro ever? Tell us below what you'll be looking for during the download - and we'll be back with filtered reality after the event, minus the marketing calories.
