Why are we still sending SMS messages in 2015 is a completely appropriate question. Namely, with all the other options, it seems like a real dinosaur in the range of digital communication options. The first SMS was sent way back in 1992, and in 2010 as many as 80 percent of all mobile users used them. Then came smartphones, paving the way for email, instant messaging and apps. Despite more modern communication channels, SMS remains one of the primary channels. Why?
Why we're still shipping in 2015 SMS messages? Isn't this outdated technology, reserved only for eternal nostalgics? This couldn't be further from the truth. SMS may indeed be as old as Methuselah for the digital age, but just like video, it didn't kill radio, either smartphone they won't kill SMS. Quite the opposite. He became their ally. Why this is so, below.
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The most reliable SMS delivery
SMS has extraordinary high proportion of read messages and is therefore the most effective means of reaching the addressee on time, as there are quite a few of them 90 percent read within the first few minutes of receipt. Compared to email and OTT communication applications, it also provides most reliable delivery. It goes to the addressee if we only have the network and its address (read the number) and does not require that we connect to someone first, download a special application, etc. Since there are fewer obstacles in the way, it is ideal for sending short and time-sensitive content.
SMS is for everyone with a phone number
The technology for sending and receiving SMS does not rely on internet connection, as is typical of applications, such as WhatsApp, Facebook Messenger, Viber and WeChat, where you are cold without it. In addition, all these applications require a certain software and hardware, which inadvertently excludes all those addressees (read smartphones) that do not support such applications. All messaging apps e.g. are not compatible with Firefox OS, Windows, Blackberry or older versions of iOS and Android OS. SMS simply does not deal with such trifles, as it does not differentiate according to "race" (operating system), "social status" (model), "religion" (OS version), etc.
Step-by-step SMS authentication
Unbelievable the growth of smart mobile devices in one of the statistical lines it says that the web operates with the most personal data until now. Tiered authentication has therefore become a standard that gives users, like the presence of the police, a sense of security. And this is where SMS comes in, which has become a key element in the process of confirming identity or authenticity. And its popularity is only growing, since today we have smartphones everywhere always at hand. The shipping cost is low anyway. So, even though the SMS appears survived method, it is also used by such giants as Google, Facebook, Twitter, Apple, PayPal, LinkedIn and Dropbox in the process of two-step authentication.
