Meta has just unveiled its latest toy – Meta Vibes, an experimental platform for creating and sharing short videos powered entirely by artificial intelligence. Is this the future of social media or just another piece of digital junk? Let’s dive into this surreal mess and see if it inspires us or forces us to fast-forward in search of a piece of reality.
Meta has revealed its latest trick – a platform Meta Vibes, which allows users to create, transform, and share short videos generated entirely by artificial intelligence. The move could completely reshape the world of content on social networks like Instagram and Facebook, where beach selfies will be replaced by surreal dances of pixelated ghosts. Why film your boring day when you can create a cosmic dance of creatures that look like they’ve escaped from a nightmare? The platform, launched on September 25, 2025, isn’t just another content source—it’s Meta’s attempt to capture TikTok’s momentum, only this time with artificial creators instead of teenage dancers.
Meta Vibes It acts as a cross between a social network, an AI art gallery, and a digital playground where we all pretend to be artists. Available on the Meta AI app and the meta.ai website, it offers customized floods of stylized videos—from abstract dances to those weird, blurry-cartoon creatures that bounce around on cubes as if TikTok had ingested a dose of hallucinogens. Users can “re-create” this magic with a single tap: change the style, add music or visual effects, or create it all from scratch with just text commands like “dancing robots on Mars with jazz in the background.” And when it’s done? With a single click on Instagram Reels or Facebook—because who says your imagination doesn’t deserve likes?
Who are these new “creators”? Meta Vibes creators
Target audience? All those cosmopolitan dreamers with creative ideas in their heads, but no camera, software or courage to film themselves dancing in the kitchen. Imagine: instead of struggling with equipment, you simply dictate to an artificial intelligence and it produces a masterpiece that looks like it was created by Salvador Dalí on a bad day. The finished products are handed out like candy, discreetly labeled “Created with AI” – because, well, transparency is the new fashion commandment. Meta claims that this is democratizing video creation, allowing anyone to become Spielberg without a budget – but to be honest, it’s more like we’re all becoming random meme generators.
While classic Reels and TikToks rely on human performances spiced up with digital filters, Vibes turns this story on its head: the AI is the star, and we mortals sit backstage, merely coming up with ideas or reshaping someone else’s daydreams. The creator may never show his face – which is, frankly, a relief for those of us who can see better through a filter – but his artistic signature will be visible in that unique, slightly strange style that the AI tries to emulate. It’s like being the conductor of an orchestra where all the musicians are robots: simple, but will anyone applaud? For now, Meta is using tools like Midjourney and Black Forest Labs while developing its own models – because, apparently, even AI needs outside help to avoid coming off as a bad YouTube clip.
The risk of “AI garbage” – or endless fun?
The tool promises to democratize video creation—anyone can become Spielberg without a budget—but it’s been clouded by that infamous “AI garbage”: cheap, pointless footage that looks like it was created by an AI with a hangover, and it’s filling up resources, making us wonder if it’s art or just digital mayhem. Users are already muttering, “an endless garbage machine,” they say on Reddit and Xu, where videos are transformed into something that resembles an endless loop of cartoon characters morphing into real people (with slightly oversized… you know what). In an age where anyone can create an endless loop of such transformations, the line between genius idea and cheap trickery is becoming more blurred than your morning coffee.
Meta, aware that the feed could turn into a digital dump, has a double shield. First, the algorithm will learn from your likes and offer personalized content that suits your taste, so that instead of clutter, you get something sophisticated (or at least something that doesn’t resemble a botched YouTube clip). Second, it’s working with visual artists, creators, and even partners like Midjourney and Black Forest Labs to make its AI models more refined and less… well, garbage. No more uploading personal videos—everything has to be born from AI, which at least prevents a flood of cat selfies. And yes, it’s part of the broader Meta AI ecosystem, where Vibes connects to smart glasses and other gadgets – because why not weave artificial intelligence into everything, even your next selfie?
Conclusion: revolution or step towards the matrix?
For now Vibes It’s sailing as a beta, separate from the main Instagram, but the integration is already here: AI-generated videos are shared as Reels with a clear origin tag so you know when an AI is selling you a fantasy. Will this normalize AI-generated content and make it as commonplace as Snapchat filters, or will it just highlight the difference between the human soul and the machine whisper, leaving us to choose: do we like a robot or wait for authenticity?
If you're ready to experiment, download the app Target AI and try it – maybe you will create the next viral hit. Or at least something that will make us laugh. What do you think, is this a revolution or just another step towards the matrix? Share in the comments – who knows, maybe your comment will inspire some remix with artificial intelligence. After all, in this endless flow, creativity is not dead – it just got a new, slightly strange companion.
