Even if your best shot is simply sipping sparkling wine by the court, we have great news for you. The time is coming when the fashion world goes silent at the sight of flawless whiteness and freshly cut grass. H&M MOVE and H&M Beauty capture the essence of summer with their new Court Line capsule collection. Get ready for sophisticated aesthetics and fragrances that will transport you straight to the front row of the world's biggest tournaments in no time.
Let's be honest - tennis season has long ceased to be just a sporting event, but a real cultural and fashion phenomenon. It's that moment of summer when we all suddenly become experts in forehand and backhand, even though we last held a racket in our hands at summer camp in elementary school. Tennis' aesthetic code is simply timeless, and this year you won't only be admiring it on TV screens. The H&M Court Line collection was created precisely for this moment and for all of us who like to show our best on the court (or in the cozy cafe right next to it).
As Marie Fredros, Head of Design at H&M MOVE, says: “The Court Line collection started with a single idea: that tennis season should have a look, smell and feel that was completely unique.” Their goal wasn’t just to create sweatwear, but to capture that specific, elite atmosphere and translate it into silhouettes, thoughtful details and fragrances. And dear readers, they have succeeded without a shadow of a doubt.
Silhouettes that forgive every missed shot
Forget about uncomfortable sportswear that squeezes you in all the wrong places and ruins your figure. Key pieces in this exclusive collection include a sleek top with a built-in bra, a tailored jacket, a flawless tennis dress, must-have cycling shorts and a lined skirt with a slit. All expertly crafted from innovative SoftMove™ fabric, which offers softness and stretch so the clothes fit and breathe like a second skin.
But what really sets this line apart from the average sportswear outfit are the details that will make any fashionista’s heart skip a beat. Clever solutions like tennis ball pockets (where you can also stash your keys and lipstick, no judgement!), built-in shorts and bras ensure impeccable comfort and performance. The color palette ranges from pure ivory to warm, rich browns, while delicate “picot” stitching along the edges adds a sophisticated, feminine finish to each silhouette.
Accessories for the queens of the playground and city streets
Of course, no true “it-girl” look is complete without the right accessories. The Court Line will not let you down when you head downtown after a hard match (or intense courtside activity). Softly structured bags with leather details are stylish enough for afternoon coffee or even evening drinks. Add the iconic tennis socks, trendy white sunglasses and a Court Line logo visor to make you look like a million bucks. These are the pieces that effortlessly take your look beyond the red sand and green grass.
It smells like victory... and strawberries and cream.
Now for the best part! H&M Beauty has made sure you don’t just wear the tennis season, you smell it too. They present a carefully selected beauty line that translates the summer mood into scent and a gentle touch. Tennis Eau de Toilette absolutely shines on the center court – a fresh, green composition of cut grass, violet leaves and soft musk that evokes the quiet yet tense intensity of a sunny grass court. The bottle features a cap inspired by a tennis ball. It’s that playful, tactile detail that will make this fragrance an instant collector’s item on your bathroom shelf.
If you’re looking for something a little lighter and more refreshing, here are two fantastic hair and body mists. Tennis Whites delivers a crisp and clean blend of bergamot, magnolia and white musk that smells like freshly laundered laundry and victory. For romantic souls, Strawberries & Cream is the perfect choice, a soft yet extremely lively blend of ripe strawberries, vanilla and whipped cream that’s so delicious and nostalgic you’ll want to eat it. The collection is rounded out perfectly with a sleek beauty bag and – get ready for it – a cute tennis ball-shaped bag charm that hides a lip balm inside! It’s the ultimate functional fashion accessory for all of us who are constantly rummaging through the bottom of our oversized handbags for lost balms.
Your new summer must-have
If you thought you were going to spend this hot summer in old, stretched-out T-shirts, it's time to think again. The new H&M Court Line collection invites you to become the star of your own life's grand slam, no matter where you spend your days. It's available exclusively on hm.com!
