Winners of the 32nd Slovenian Advertising Festival (2023)

Committed to sustainability, SOF also continues the zero waste path with Ecologists without borders, this year under a new slogan Let's work persistently, permanently for the future! For the third year in a row, as an Event with less waste, it tries to recycle or reuse most of it.

The competitive part of the 32nd SOF was also this year an opportunity for a common and in-depth insight into the development of the advertising profession. Even more creative and daring ideas were submitted in the group Digital and in groups Creative use of media, Innovative solutions and Social good. The categories Hype response and Experiences also recorded an increase in the number of applicants, while the categories Authors' music and Lyrics were less well represented this year.

She evaluated the works A 13-member jury led by Petra Krulc, independent creative leaders, strategists and consultants. The primary jury was supported in the higher quality evaluation of the advertising harvest 3 associate members by advertisers. For the second year in a row, it also facilitated a dialogue between key players in the industry SOF Competition Academy.

Winners of the 32nd SOF (2023)

The festival beat was rounded off by the Golden Night, a celebratory final event where the recipients of advertising awards and state awards were announced.

Like Agency of the year the agency celebrated again SHIFT, the most successful Brand of the year it is BUREK OLYMPIA.

The best production house of film ads is COLLECTIVE MOMENT, and is the best production company for radio and audio ads FREEDOM.

Title Advertising Personality of the Year has received Ales Muhic, Marketing Director of Pro Plus, Advertiser of 2022 and is the company for the second year in a row Mercator.

They travel to the Young Lions competition in Cannes Sara Grmek and Lara Oset, winners of the competition for Young Creatives.

32. SOF awarded 2 more big awards, as well as 20 gold and 30 silver awards

Grand Prizes:

• Hofer price - a series of works (PUBLICIS GROUPE / Saatchi & Saatchi for HOFER store doo);
• BUREKUNA (Agency 101 for BUREK OLYMPIA).

Gold awards in individual competition groups:

SINGLE CHANNEL COMMUNICATION section

• In the E1 FILM group: Live life your way with re:doj (SHIFT for A1 Slovenia, dd);
• In the E2 PRINT group: A1 Exercise Playbook (SHIFT for A1 Slovenia, dd);
• In the E3 EXTERNAL ADVERTISING group: Hofer price - a series of works (PUBLICIS GROUPE / Saatchi & Saatchi for HOFER store doo);
• In group E4 SOUND: THE AD YOU WANT TO HEAR (AV STUDIO for AUDIO BM);
• In the E5 DIGITAL group: IT'S GOOD TO BE A FARMER (Agency 101 for the Ministry of Agriculture, Forestry and Food), Laško beer for recovery (Luna \TBWA for Pivovarna Laško Union doo) and BUREKUNA (Agency 101 for BUREK OLYMPIA);
• In group E6 MARKED CONTENTS: Cockta Blondie – The Other Side (DROM agency for Atlantic Grupa dd);
• In the E7 DESIGN group: The field of dance (Arrhythmia for Heler Farm);
• In the E10 SOCIAL GOOD group: Artificial intelligence in the service of labor rights (Agency 101 for Workers' Counsel, Association for Advocacy of Vulnerable Groups).

MULTICHANNEL COMMUNICATION section

• In the V1 INTEGRATED CAMPAIGNS group: Live life your way with re:doj (SHIFT for A1 Slovenia, dd);
• In the V2 BRAND EXPERIENCE group: BUREKUNA (Agency 101 for BUREK OLYMPIA) in the category V2.3 EXPERIENCES and V2.2 ACTIVATION;
• In the V3 DIGITAL CAMPAIGNS group: Your body. Your thing. (DROM agency for Atlantic Droga Kolinska doo);
• In the V4 BRAND MANAGEMENT group: Your Cockta, your thing. (DROM agency and Yootree Creative for Atlantic Grupa dd), BUREKUNA (Agency 101 for BUREK OLYMPIA) and The most Slovenian Planica (Internauts for Ljubljanske Mlekarne);
• In the V5 SOCIAL GOOD group: Fairy tales that help find a common language (SHIFT for A1 Slovenia, dd).

CRAFT EXCELLENCE section

• In the O4 group DIRECTOR: Live life your way with re:doj (SHIFT for A1 Slovenia, dd);
• In the group O6 AUTHOR MUSIC: re: do piece (SHIFT for A1 Slovenia, dd).

Silver awards in individual competition groups:

SINGLE CHANNEL COMMUNICATION section

• In the E1 FILM group: Winds (Futura DDB for Les MMS);
• In the E2 PRINT group: UNICEF and Slovenian Youth Orchestra: Music for the future (Luna \TBWA for Unicef and the Slovenian Youth Orchestra);
• In the E3 EXTERNAL ADVERTISING group: Barcaffe Donna - Tactile poster (Herman & Partners for Atlantic Droga Kolinska doo);
• In group E4 SOUND: Fairy tales that help find a common language (SHIFT for A1 Slovenia, dd);
• In the E5 DIGITAL group: The most Slovenian Planica (Internauts for Ljubljanske Mlekarne), Your body. Your thing (DROM agency for Atlantic Droga Kolinska doo) and BUREKUNA (Agency 101 for BUREK OLYMPIA);
• In group E6 MARKED CONTENTS: Fairy tales that help find a common language (SHIFT for A1 Slovenia, dd);
• In the E7 DESIGN group: Union Premium (Amateur for Pivovarna Laško Union doo) and A1 Exercise Playbook (SHIFT for A1 Slovenia, dd);
• In group E8 CREATIVE USE OF MEDIA: THE AD YOU WANT TO HEAR (AV STUDIO for AUDIO BM), Florist coffee compost (Herman & Partners for Atlantic Droga Kolinska doo) and An alternative way of communicating traffic safety (DARS);
• In the E9 INNOVATIVE SOLUTIONS group: The most Slovenian Planica (Internauts for Ljubljanske Mlekarne) and BUREKUNA (Agency 101 for BUREK OLYMPIA);
• In the E10 SOCIAL GOOD group: MAKE AI ART, NOT WAR (Approach for the Truhoma Fund) and Mercator Movember (Herman & Partners for Mercator doo).

MULTICHANNEL COMMUNICATION section

• In the V1 INTEGRATED CAMPAIGNS group: An ode to bakers (Luna \TBWA for Atlantic Grupa dd);
• In the V2 BRAND EXPERIENCE group: Fairy tales that help find a common language (SHIFT for A1 Slovenia, dd) and Tava, thanks for everything (Luna \TBWA for Zavarovalnica Sava dd);
• In the V4 BRAND MANAGEMENT group: Live life your way with re:doj (SHIFT for A1 Slovenia, dd) and Fairy tales that help find a common language (SHIFT for A1 Slovenia, dd);
• In the V5 SOCIAL GOOD group: Your body. Your thing. (DROM agency for Droga Kolinska doo) and Barcaffe Donna (Herman & Partners for Atlantic Droga Kolinska doo).

CRAFT EXCELLENCE section

• In the O2 TEXT WRITING group: REAL HORROR (AV STUDIO for TAM-TAM) and Blood for someone (Herman & Partners for TAM-TAM);
• In the O3 group ILLUSTRATION: The field of dance (Arrhythmia for Heler Farm) and White Rabbit (Arrhythmia for Peter Gönc);
• In the group O5 ARTISTIC MANAGEMENT: Zlive it your way with re:doj (SHIFT for A1 Slovenia, dd);
• In the group O6 AUTHOR MUSIC: Cockta Blondie – The Other Side (DROM agency for Atlantic Grupa dd).

Catalog of works: www.sof.si/katalog
More: www.sof.si