The 32nd SOF is the central marketing and communication event in Slovenia

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The central annual event of the advertising industry in Slovenia, now the 32nd Slovenian Advertising Festival (SOF), which is held under the auspices of the Slovenian Chamber of Advertising, will once again be held in Portorož Auditorium and pursues the sustainable goal of becoming a festival with as little waste as possible.

"SOF will definitely be characterized by creativity. At this year's 32nd SOF, we want to find answers to the questions, among other things, whether we can harness creativity as a core tool for creating surpluses that will help brands stand out in the long term, and whether creativity can unite us at a time when we are increasingly divided as a society. We look forward to June with optimism and believe that we will be able to organize another exceptional festival, which will once again gather more than 1,300 visitors in one place, who, like us at the Slovenian Advertising Chamber, are looking forward to this largest professional and social event with excellent content, which will be co-created by both domestic and international experts," she said Mojca Briščik, executive director of the Slovenian Advertising Chamber.

Gavin Cheng
Again this year, more than 30 outstanding speakers will present themselves, among others, they will be with us Gavin Cheng, Chief Executive Officer, DDB FTW Worldwide of China, gaming expert; Diana Janicki, Head of Creative Global Business Marketing, META, Europe, Middle East and Africa; Aidis Dalikas, Global Head of Creative Services, Httpool from Lithuania; Anna Nowak, Group Head of Creativity and Technology, Dentsu (Isobar) from Poland; Catalin Good, Co-CEO and Chief Creative Officer, McCann Worldgroup Romania and Regional Creative Director, McCann, Central and Eastern Europe.

After the end of the successful season, our skier will also step onto the SOF stage Ilka Štuhec and two outstanding chefs and proud owners of Michelin stars Luka Košir and Jorg Zupan.

SOF this year will definitely be a place of inspiration, a place to socialize, exchange opinions and celebrate the best who are pushing the boundaries in advertising. SOF is an event that surprises every time and changes over the years, just like society, which floods us with information, and how quickly we can get the feeling that everything is changing, fundamentally.

"Creativity is undoubtedly the foundation of advertising, which comes to light in new forms with the penetration of new technologies and digitization. As we pursue and meet set goals on a daily basis, we can quickly forget the integrity of the story, which can play a key role in persuading consumers. SOF plays a key role in our industry. At a unique venue in Portorož, renowned foreign and Slovenian speakers will discover how creativity can affect efficiency. SOF, the central event of the advertising industry, will again this year ensure the discovery of new knowledge and good practices, and the best advertising works will be rewarded at the SOF competition to top it all off." he summed up Dino Zupančič, president of the Slovenian Association of Advertising Agencies at SOZ.

You are invited to 32. SOF, which will take place June 14 and 15 in Portorož Auditorium!

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