Fashion Against AIDS is of unique importance to H&M, because with the help of its clothes, it raises awareness among young people around the world about the dangers posed by the HIV virus, and at the same time donates selected funds to foundations that research this disease. They have collected 41 million Swedish kroner so far, and from every item sold...
Fashion Against AIDS is of unique importance to H&M, because with the help of its clothes, it raises awareness among young people around the world about the dangers posed by the HIV virus, and at the same time donates selected funds to foundations that research this disease. So far, they have collected 41 million Swedish kroner, and from each item sold, they will donate as much as 25 % of profit to various foundations. This year's collection, which will be available at Devided departments from April 26, has taken a real turn, and it is also special from a fashion point of view. Unisex clothing is designed for anyone and everyone to wear in their own way. Sporty style is at the fore, with slogan printed t-shirts and jackets with zips that can be worn in many ways being the main pieces. The materials are also very special, including PVC bags and shiny shorts. The collection is just the right amount of attention, so success is guaranteed. After all, it's for a good cause.
