What does it mean when your mind is officially declared “rotten”? This isn’t just another TikTok meme, it’s the Oxford Dictionary’s word of the year for 2024 – “brain rot.” The word that has dominated online conversation this year reflects concerns about the abundance of low-quality content that is (allegedly) slowly rotting our brains.
If you thought it was yours TikTok addiction Just a fun guilt trip, think again. “Brain rot” describes a condition where overexposure to irrelevant content – usually from social media – leads to intellectual and mental decline. The term’s usage increased by 230% between 2023 and 2024.
The first record of this phrase dates back to 1854, when Henry David Thoreau wrote in his book Walden criticized a society that neglects complex ideas in favor of simplified and banal content.
But the expression is in It experienced its true flourishing in the 21st centuryAmong the younger generations, especially Gen Z and Alpha Gene, “brain rot” has become a popular description not only of the cause – low-quality online content – but also of the consequences, such as lack of concentration, poorer thinking, and general mental fatigue.
TikTok, Skibidi toilets and “Ohio”
The term "brain rot" gained momentum on TikTok, where it has become part of internet folklore. One of the most bizarre series that embodies this phenomenon is the viral phenomenon Skibidi Toilet, in which humanoid toilets dance to absurd melodies.
Similarly, memes like “only in Ohio” – which highlight unusual events from that US state – have become synonymous with weird, silly or funny content. This “rotten” culture has even developed its own language: the word “skibidi” now means something nonsensical, while “Ohio” describes something weird or awkward.
Self-irony or a serious threat?
Although the younger generation often uses the term jokingly, the topic is becoming more serious. Experts warn that excessive use of social media, where trivial content predominates, has a negative impact on mental health, especially in children and adolescents.
This year, the National Center for Mental Health even published recommendations on how to recognize and prevent the consequences of “brain rot.” Symptoms include poor concentration, low motivation, and a feeling of chronic fatigue.
A word that reflects the spirit of the times
The president of Oxford Dictionaries, Casper Grathwohl, said at the announcement:
"'Brain rot' symbolizes the concern about how technology is interwoven with our lives and leisure time. It is the next chapter in the debate about the impact of digital life."
Ironically, the very young generations responsible for creating and consuming this content have become ambassadors of expression. They seem to be aware that they have succumbed to a culture that impoverishes them spiritually and intellectually, but they turn this awareness into humor.
How to avoid brain rot?
- Limit your time on social media. Set reminders or limits for yourself.
- Choose quality content. Instead of aimlessly browsing, follow educational and inspiring profiles.
- Read books. Your brain will thank you for switching to deeper thought processes.
- Be present in real life. Socialize, engage in hobbies, or simply go for a walk without your phone.
The word of the year 2024 reminds us that the line between fun and “rottenness” is thin. Maybe it’s time to watch a good documentary series or read a classic—say, Thoreau’s Walden.
