Samsung Electronics is at a virtual event Unpack and discover 2023 introduced its latest line of televisions. It also showcased new on-screen experiences that showcase Samsung's "Screens Everywhere, Screens for All" vision.
The latest models of Samsung OLED and Neo QLED TVs offer the ultimate viewing experience with exceptional picture quality, advanced features and the latest SmartThings updates. "At Samsung, we realize that technology should improve people's lives, not complicate them," he said Jong-Hee (JH) Han, Vice President, CEO and Head of DX (Device eXperience) at Samsung Electronics. "By choosing Samsung products, consumers can expect an extraordinary "wow" effect, while at the same time acting ecologically, as the company is committed to practices for a sustainable future."
New premium screens for a premium user experience
Samsung has topped the global TV market for the 17th year in a row, demonstrating their ongoing commitment to providing a premium viewing experience and user-centric design. The new line of Samsung OLED TVs for 2023 brings many advanced audio-visual features. They are equipped with Quantum Dot technology, which provides a great experience on the screen and the display of dark black and pure white, as well as vivid displays of other shades. The Neural Quantum 4K processor complements the main advantages of OLED technology, which further improves brightness, colors, contrasts and provides unparalleled dedication to detail, while 4K AI Upscaling technology provides viewing of content in 4K resolution. Dolby Atmos® technology ensures flawlessly clear sound, showing every detail with unparalleled clarity and depth. Samsung OLED TV is AMD FreeSync Premium Pro certified for the ultimate gaming experience. In addition to powerful technology, the new Samsung OLED TVs also have a discreet one LaserSlim design with an ultra-thin frame for maximum elegance.
For the ultimate cinematic experience on the big screen, the new line of Samsung Neo QLED TVs includes Quantum Matrix Pro technology that brings improved image quality. Using innovative Quantum Mini LED the lamp with 14-bit processing and artificial intelligence controls the light source and improves the clarity and contrast of black. Quantum HDR 64x technology captures the smallest details in bright and dark areas to display true HDR 10+ picture quality so users can fully immerse themselves in the content on screen. Also, the TVs are powered by a powerful Neural Quantum 8K processor, which uses artificial intelligence to provide the ultimate 8K experience in your home. The processor has 64 independent AI networks, each of which analyzes content characteristics and display quality, adding depth and sharpness. In addition, Neo QLED 8K TVs are equipped with Infinity Screen screens and Infinity One a design that fits perfectly into any interior with minimalist frames, a thin profile and a flat back of the TV, regardless of the size of the room.
Connectivity that works for you
All Samsung TVs are connected to the SmartThings app, enabling seamless connectivity between devices and appliances in your home, giving you access to a vast open ecosystem of Samsung and partner products from the moment you place your new device in your home. With the help of the Home Connectivity Alliance, SmartThings is compatible with a variety of brands, making it possible to seamlessly pair your existing favorite devices with your new ones. SmartThings is designed with security in mind. So Samsung Knox Vault stores sensitive information such as PIN codes and IoT keys in an isolated chip, preventing unauthorized access.
Reducing the negative impact on the environment
With new user experiences with premium displays, the Unbox and Discover 2023 event represents Samsung's progress towards its sustainability goals. Samsung strives to create a less environmentally harmful product life cycle.
The new third generation SolarCell remote control is battery-free and can be charged via 2.4 GHz radio frequencies that draw power from signals emitted by home Wi-Fi routers, reducing the need for single-use batteries. Users can also activate AI Energy Mode from their phone or TV to monitor and control their energy consumption and habits.
Accessibility
The latest Samsung Neo QLED and OLED 2023 models will be available in Slovenia in the second half of April. The Neo QLED will be available at a suggested retail price of EUR 1,849.00 and the OLED at a suggested retail price of EUR 2,049.00. You can currently pre-order them and get selected Galaxy A or S series devices as a gift. More information on pre-order can be found at this link.
