Geely Holding Group, one of the world's largest automotive conglomerates, has announced a key step in joining forces with two of its flagship brands, Zeekr and Lynk & Co. With Zeekr's majority stake of 51% in Lynk & Co, the group plans to simplify the product line and significantly increase global sales volume.
Brand Zeekr, launched in 2021 as a premium electric brand, has become one of the most important players in the electric vehicle (EV) market, while Lynk & Co, which entered the market in 2017 as a collaboration between Geely and Volvo, focuses on urban mobility and shared car ownership. The integration of the two brands is a logical step in Geely Holding's strategy, as the group wants to maximize synergies, reduce costs and increase market share on a global level.
It is in the official statement Geely Holding announced that Zeekr would acquire a majority stake Lynk & Co, and the remaining 49% share will remain owned by the company's branch Geely Automobile Holdings. At the same time, Geely Auto is increasing its ownership stake in Zeekr to 62.8 percent, which further strengthens the cooperation between the brands.
"This integration is a key measure for the realization of long-term strategic plans Geely Holding,” said company president Eric Li. "Through this, we support the sustainable growth of our brands and ensure even greater product competitiveness and better services for our global customers."
What does the merger entail?
With the new balance of power, it will Lynk & Co will still retain its brand, but its strategy will become more aligned with Zeekr's, particularly in the areas of finance and procurement. The goal is to better optimize the supply chain, share hardware and software, and improve after-sales services.
The fact that it will is also an interesting twist Lynk & Co. henceforth more strongly focused on the segment of electric vehicles, as it launched its first fully electric model (Z10) only this year. Joining forces with Zeekro, which already has a strong position in this market, will allow the company to grow faster and have better opportunities in international markets.
Impressive sales figures
They are in 2024 Lynk & Co and Zeekr together accounted for almost 30 percent of all Geely vehicles sold. In October 2024 alone, Geely sold 226,686 vehicles, which represents a 28% increase compared to the previous year. Electric vehicles recorded an even more impressive growth during this period (+132 %), as they sold as many as 78,858 units.
Zeekr proved to be the driving force, selling 25,049 vehicles (+92 %) in October 2024, while Lynk & Co achieved 31,074 units sold (+26 %). Both achievements show the rapid growth and potential that the integration of the two brands brings.
Zeekr and Lynk & Co: the future of Geely
With this step Geely is clearly betting on electrification and global expansion. A combination Zeekers innovation and Lynk & Co-'s urban-young roots will create a strong tandem that will enable Geely to penetrate Western markets more easily, where the competition in the EV segment is getting tougher.
At the same time, the merger also means the rationalization of production lines and the sharing of innovations, which will enable both brands to develop new models faster and be more competitive on the global automotive market.
Conclusion
The merger of Zeekr and Lynk & Co. it symbolizes a new era for Geely, which wants to consolidate its global presence with an emphasis on sustainable solutions and innovation. It remains an open question how both brands will adapt to this strategic shift, but the numbers so far show that the future is bright – for both consumers and shareholders.
