Zenith and USM, two Swiss legends, have joined forces in a unique project that combines the iconic 1969 Defy chronograph with the colorful modular furniture design of USM Haller. The result is a limited edition of 240 Zenith Defy Chronograph USM watches in four vibrant colors that not only bring history to life, but also bring practical art to the world of watchmaking and interior design, complete with a matching storage cabinet.
Imagine the year 1969: the world is full of bold ideas, from spaceflight to architectural revolutions. In Switzerland, Zenith presents its legendary Defy chronograph with the revolutionary El Primero movement, while architect Fritz Haller and USM create a modular furniture system that will change the face of offices forever. Fast forward to 2025 – these two icons of Swiss precision have joined forces in a project that is as captivating as it is logical. The Zenith Defy Chronograph USM is not just a watch; it is a time capsule that combines history, design and a pinch of irony. Who would have thought that a watch and a storage cabinet could work so well together?
Swiss precision in eight angles – Zenith Defy Chronograph USM
Defy: Architecture on your wrist
Zenith’s Defy, born in 1969, was something special from the start. Its octagonal case, sharp edges and robust construction were like the Swiss Army knife of the watch world – functional yet boldly aesthetic. Now, 56 years later, Zenith is reviving this iconic design with the El Primero chronograph, seen for the first time in the original Defy case. This is not just a reissue, but an imaginative reinterpretation that answers the question: “What if Zenith had combined its two masters from 1969 back then?”
The 37mm stainless steel case retains all the details that made the original so recognizable: the 14-sided bezel, pump-style pushers and the iconic Gay Frères “ladder”-shaped bracelet, originally designed exclusively for Zenith. The strap combines retro charm with modern comfort, proving that a classic can remain fresh even after half a century.
USM: Modularity as art
On the other side of the story is USM, a Swiss furniture manufacturer known for its Haller system. Designed by architect Fritz Haller, this modular system has become synonymous with modern office aesthetics with its chrome-plated tubes and colorful panels. Its genius? Endless customization options thanks to simple but ingenious ball joints. Zenith and USM recognized a kindred spirit in their approach to design: both value precision, versatility, and timelessness.
An explosion of color that steals the spotlight – Zenith Defy Chronograph USM
Dial that reflects furniture
The heart of this watch is its dial, which is available in four colors inspired by the USM palette: gentle blue (Gentian Blue), vibrant orange (Pure Orange), golden yellow (Golden Yellow) and the signature USM green. Zenith’s craftsmen developed special pigments to precisely replicate these shades, giving the watch the impression of having just stepped out of the USM factory. The colors are bold yet balanced, and perfectly complement the geometric hour markers, which, with their horizontal grooves, subtly reflect the linear design of USM furniture.
The most charming detail? The central chronograph hand, which is tipped with a miniature USM ball joint filled with Super-LumiNova for night visibility. It's the kind of detail that first makes you smile, then amazes you with its genius – proof that even whimsical accessories can serve a practical purpose.
El Primero: The Heart That Beats Fast
Inside the watch ticks the El Primero 400, a direct successor to the legendary 1969 movement. With a high frequency of 36,000 vibrations per hour, it ensures exceptional chronograph precision, while the sapphire caseback reveals a Côtes de Genève finish and a double logo celebrating the partnership. With a 50-hour power reserve, water resistance to 100 meters and a classic subdial layout, this watch is proof that Zenith does not compromise.
Practical Art: Storage with Class
A wardrobe that is more than just an accessory
If you think the watch is the highlight of this story, wait until you hear about the extras. Each watch comes with an original USM Haller cabinet in a matching color, designed to store up to 12 watches. It’s not just a box – it’s a modular piece of furniture that you can customize and expand as you would in your office or home. With this package, Zenith and USM have created a product that transcends the boundaries of watchmaking and enters the world of lifestyle.
Specifications and availability
Technical data: Zenith Defy Chronograph USM
- Case size: 37 mm
- Housing material: Stainless Steel
- Mechanism: El Primero 400, automatic chronograph
- Functions: Hours, minutes, small seconds, 30-minute and 12-hour counters, date
- Power reserve: 50+ hours
- Water resistance: 100 m
- Bracelet: Stainless steel, “ladder” design
- Limited Edition: Yes, 60 pieces per color
- Price: CHF 10,900 (~$11,800) / comparable euros
Where and when?
Limited to 60 pieces per color (240 watches in total), the Zenith Defy Chronograph USM is available via the Zenith website. Sales begin on September 4, 2025, so watch and furniture lovers – hurry before these colorful beauties are snapped up.
Conclusion:
Zenith Defy Chronograph USM is not just a watch; it is a love letter to Swiss design, combining the precision of watchmaking with the modular aesthetics of furniture. With its limited edition, vibrant colors, and thoughtful details—from the ball joint on the hands to the included case—this watch proves that history and innovation go hand in hand. While the price tag isn’t cheap, you get more than just a watch; you get a piece of art that connects time and space in a way that both watch and design lovers can appreciate.
