A crowd of domestic and foreign renowned personalities from various fields and industries, such as media, public relations, IT, music, business and innovation, will once again enrich the exciting atmosphere of the Weekend Media Festival, the largest regional conference. Thus, the jubilee Weekend.15 from September 22 to 25 under the slogan #SAMOPRIDI in the premises of the old tobacco factory in Rovinj will host, among others, Yossi Melman, the greatest expert on international security, economic expert Vuk Vuković and the youngest TED speaker Ghadaja Wali.
The creative, advertising and media gathering through more than 35 lectures, discussions and panels will offer curious visitors new experiences and knowledge, mainly thanks to the outstanding careers and achievements of this year's lecturers. What secrets does the dark world of espionage hide and what does concern for international security mean, the most respected Israeli journalist and publicist Yossi Melman, who will be with Igor Alborghetti, spoke to the editor-in-chief of the weekly magazine Express in an interview entitled "What can we learn from the Mossad?" and thus opened the Weekend program.
Current economic trends will be touched upon Vuk Vuković, who will talk about the hot autumn and the recession that awaits us in 2023, why WEB 3.0 is considered a digital turning point, and he will tell Filip Dragoslavić, co-founder of Solrise, a blockchain company. They will also cooperate Nikola Škorić, CEO of ElectroCoin, whose mission is to make buying and selling cryptocurrencies simple, fast and legal, and Ida Pandur, Director General of NEAR Balkans Hub.
The festival is also taking place under the auspices of Weekend this year Golden Drum, which rewards the best ideas, the most successful creative teams and skilled individuals who have effectively implemented innovative ideas and thus left a mark on the advertising industry, and this year's main theme of the festival is Rebuilding Connection. On this occasion, the audience will have the opportunity to meet Ghado Wali, the youngest TED speaker representing the MENA region (countries of the Middle East, North Africa and Surroundings), and the first Arab female designer to speak at the UNESCO headquarters in Paris. They will also perform in Rovinj Fabio Seidl, Director of Global Creative Development at Meta, responsible for global campaigns for prestigious brands such as Facebook, Instagram, WhatsApp, Messenger and Quest, and Jason Romeiko, global executive creative director and business partner of Serviceplan International, which was named Independent Network of the Year at Cannes 2022.
