Beyonce released her new and latest collection, which she prepared in collaboration with Adidas. The Ivy Park collection includes fashion pieces that span the sports and streetwear category as well as footwear.
Collection is available for both adults and children. It has vibrant colors dominated by various distinct patterns and the color of lime and green.
The design cues are based on the philosophy of classic fashion silhouettes with a truly individual style and thus follow the wildest dreams. The collection is available in all sizes.
Queen Beyonce herself appears in the campaign, as well as Kobe Bryant's daughter - Natalia Bryant, Ava Phillippe and Deacon Phillippe - children of Reese Witherspoon and professional basketball players James Harden and Jalen Green. Beyonce's daughters, Blue Ivy and Rumi, who appear in the video in matching outfits, definitely attract the most attention.
