Apple 'Scary Fast' event: Apple introduces the M3 chip family and the "fastest" Macbook Pro

The M3 family of chips represents the first series of PC chips built with pioneering 3-nanometer technology, delivering fast and efficient next-generation GPUs. This amazing family of chips includes M3, M3 Pro and M3 Max, which offer different levels of performance and support for integrated memory, enabling more demanding workflows for different users – from coding and creation to research. If previously it was necessary to invest in a high-performance desktop computer to work with graphically demanding applications and games, now the MacBook Pro with the M3 Max chip brings this performance in an affordable package.

I would probably say that these are the "engines" for the iMac and MacBook Pro, powered by some kind of technological nitrous. And looking at the specs, it's clear why. The M3 series, which includes the M3, M3 Pro and M3 Max chips, is the first series of PC chips made with the more efficient 3-nanometer process. M3 Max, which is the most powerful in the family, boasts up to 92 billion transistors, a 40-core GPU and a 16-core CPU​1​.

Transition to a new Mrgeneration of M3 chips brought not only a performance boost, but also some new graphics features such as ray tracing, mesh shading, and dynamic caching that optimizes the amount of memory used by the device between tasks​​.

The transformation happened not only inside, but also outside. Now offering up to twice the performance of its M1 predecessor, the new 24-inch iMac with M3 chip features a 4.5K Retina display that displays more than a billion colors, Wi-Fi 6E support and 1080p web the camera. It also boasts up to 24GB of combined storage and comes in seven colors: green, yellow, orange, pink, purple, blue and silver. And for the aesthetically inclined, the iMac comes with color-coordinated accessories, although it still uses Lightning​2 connectors. The price? A nice $1,299 for the octa-core CPU or $1,499 for the ten-core chip.

However, Apple has also catered for its portable users. The new 14-inch and 16-inch MacBook Pro models got a big boost with M3 chips. Both laptops have a Mini LED display, a 1080p camera, a six-speaker sound system, 22 hours of battery life, and up to 128GB of RAM. They're also available in space black with a new coating that's said to reduce fingerprints, as well as a silver version. While the 14-inch MacBook Pro with the M3 Pro chip starts at $1,999, the 16-inch M3 Pro model starts at $2,499.

And for the more price-conscious, Apple also introduced a cheaper 14-inch MacBook Pro with the base M3 chip, which costs $1,599. This model replaces the 13-inch MacBook Pro with the M2 chip that Apple released last year and offers up to 60 percent faster performance. That said, this entry-level model has some drawbacks: It has a measly 8GB of RAM and is only available in silver and space gray—black is exclusive to the more expensive MacBook Pro models.

With the new MacBook Pro models equipped with the M3 chip family, Apple has once again pushed the boundaries of what is possible and set high expectations for the future of notebook technology. Combining superior design, exceptional performance and innovative technologies, the MacBook Pro promises to remain the unsurpassed leader in the notebook space. Apple has proven once again that it is one step ahead of the competition and that it is ready to meet and exceed the expectations of its users.