The Slovenian-made Itero pocket watch is a representative of a device from another time. If a few decades ago watches were an indispensable accessory, today the same applies to smartphones. Otherwise, we are surrounded at every turn by things that scream for our attention, and we use smartphones even for such simple tasks as telling the time. And when we do this, we are distracted by various notifications. This is how we get caught up in virtual reality, while time slips through our fingers. Blaž Abe and Luka Šepec, the "culprits" behind Itera, warn that we should not become slaves to technology and forget the preciousness of time, which is why they created a pocket watch for the 21st century.