In a flood of beauty products that promise miracles but often deliver only an empty wallet and a tight face, we are going back to basics – to nature, which needs neither marketing campaigns nor catchy slogans. One of the most simple yet effective ingredients, found both in grandma’s herb garden and on the Instagram profile with the tag #cleanbeauty, is aloe vera. With its cooling, regenerative and moisturizing properties, this miracle plant acts as a natural skin balm – with no side effects, except for the possible slight addiction to soft skin. It’s time for a homemade facial cleanser!