The best weekend of the year once again inspired, inspired, educated and entertained and justified the title of the leading regional festival of media, communications, marketing and the wider field of creative business. In the last three days, the Old Tobacco Factory in Rovinj gathered a record number of visitors, who had the opportunity to participate in top-class lectures and hear everything from leading regional and global experts about the current topics and trends of today, with an inevitable dose of great socializing and fun. Among them were topics about the coexistence of publicists and journalists, controversial entrepreneurs, the impact of artificial intelligence, the phenomenon of traps, as well as business failures recorded by successful entrepreneurs on their development journey.