When was the last time you saw London's famous Big Ben wearing a winter coat? We present to you a unique marketing move by sports retailer JD Sports, which has "dressed" Big Ben in a The North Face jacket.
In a world where the boundaries between reality and the virtual world are blurring more and more, the sports retailer JD Sports surprised us with an unusual but innovative marketing move. Big Ben, one of the most recognizable symbols of London, has become the "new face" of the brand The North Face. In a bold move that combines art and marketing, this historic tower was "dressed" in a 1996 Nuptse jacket to keep it warm through the winter.
Of course, as you might have already guessed, the 94-meter tower isn't actually wearing a giant down jacket. It's a CG creation by JD Sports, just the latest in a line of brands to use CG wonders to make their products larger than life. We have already seen similar campaigns at Maybelline with a huge mascara on buses and trains and at L'Oréal Paris with an activation that included a huge lipstick that "painted" the city red.
Had to get em right pic.twitter.com/Dy4XUAbvpC
— TIME IS DUE ⏳ (@justkoolie) November 10, 2023
Presence The North Face in the colder months it is unmistakable, and now even London's official tower has "announced" (hint) for further confirmation. This creative venture not only highlights the innovation and creativity of The North Face brand, but also explores new frontiers in advertising and art. Combining the iconic London symbol with modern technology and fashion consciousness, the marketing campaign demonstrates how creativity can transcend traditional boundaries to create something truly stunning.
