Column: Apple 2025 – Between the glitter of Liquid Glass and the truth about where they really stand
Apple has reinvented, reinvented, and redefined entire industries over the past few decades. From its "think different" philosophy to the holy grail of product design, Apple has a knack for making the future feel like it's happening right now—and exclusively within its ecosystem. But 2025? Things aren't so easily polished here. Apple 2025 - my take.