If there's anyone in the world who proves that fashion style is possible at any age, it's Iris Apfel. The interior designer and businesswoman, who just celebrated her 100th birthday, is one of the most iconic figures of the past century and has more than two million followers on Instagram. Now she has decided to collaborate with the fashion giant H&M. The collection will be available from March 31 on the website hm.com.
What can we expect from the Iris Apfel x H&M collection? There are many patterns and color mixing in the collection. You can also expect volume in the silhouette like a beautiful organza jacket, which is Apfel's favorite piece. You'll be able to find something for you in every category – including dresses, coats, ruffled dresses and silk-style ensembles.
It is also worth mentioning the accessories, which are the star of the show. Jewelery takes center stage as Iris is well known for her penchant for layering bold pieces and a 'more is more' approach. The offer includes large necklaces, earrings and a bracelet. Other accessories include shoes, belts and patterned tights.
https://www.instagram.com/iris.apfel/
"With this collaboration, we celebrate a unique and exceptional woman and her creative and bold style," she explained Ann-Sofie Johansson, creative consultant at H&M. ” Iris shows that style never gets old and constantly encourages people to express who they are through fashion – and have fun at the same time.”
Iris Apfel says that the point of style is not to spend a lot of money on it. It's not about what or who you wear, but how you feel when you wear something. In her opinion, style is about self-expression. That's why she was happy to work with H&M, because they offer great style at affordable prices.
See the entire Iris Apfel x H&M collection
