In recent years, an increasing number of celebrities and influencers are launching their own brands and thus "enticing" their followers to buy. What 82% customers namely, he decides to buy based on the recommendation of an influencer. While more and more influencers are offering sustainable fashion products, consumers are increasingly concerned that some influencers are encouraging an unsustainable addiction to fast fashion. In doing so, we should not overlook the fact that with the presence of chemicals, we are also poisoning our clothes little by little.
Studies have shown the worrying fact that harmful chemicals are present in almost all new clothes regardless of the price range of the brands. A study by the National Institute for Health Protection concluded in its analysis that some chemicals are among these chemical agents of hormonal disorders.
Therefore, we can rightly ask how the fashion brands of influencers affect our planet, animals and people. Let's see if there are currently the hottest fashion brands that are owned by celebrities and influencers, too sustainable?
NU-IN
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Stefanie Giesinger and Marcus Butler with their new brand Nu-in, founded in 2019 prove that fashion and ecological use are by no means mutually exclusive. Their brand's designs are minimalistic and accessible, while keeping up with current fashion and ecological trends. The brand gives preference to environmentally friendly materials and their efficiency is also maximal. He reuses most of his waste. In order to reduce the impact on the climate, it uses renewable energy in its supply, and also uses materials that limit the amount of chemicals and waste water used in production.
Day Won
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Day Won is a brand, founded by a model Candice Huffine. It is sportswear of all sizes, including plus size. They do not use it in their production materials of animal origin, but mostly use recycled material. For example, the leggings are made from 80 percent recycled bottles. Their products are designed to minimize waste.
Good American
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Brand name Good American they founded Khloe Kardashian and Emma Grede. It is a world-famous brand that breaks down fashion stereotypes, as they offer clothes for stronger figures. The company uses some environmentally friendly materials – organic cotton, and some are of animal origin – wool and leather.
Fabletics
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Fabletics is a sportswear brand backed by a world-famous actress and mother Kate Hudson. Her passion for motivating and supporting women led her to start a sports brand. Brand uses few environmentally friendly materials, but does not use materials of animal origin. The company has no records and evidence of reducing textile waste, recovering energy sources and eliminating and reducing the risk of chemicals.
Inamorata
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Inamorata is a swimwear brand launched in 2017 by an actress and model Emily Ratajkowski. The brand says it "debunks tired old myths about body image" and embraces "the full spectrum of women's curves". But unfortunately, the brand lacks transparency and does not communicate enough information about its environmental policy.
Tsuki
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Tsuki offers unisex clothing and homeware created and designed by Felix Kjellberg and Marzia Bisognin (aka PewDiePie and CutiePieMarzia), famous YouTube names. It is not stated what materials they use in their products, but they state that only these are not of animal origin; such as leather, animal skin, fur.
Moody Me
Popular YouTuber and artist Tiffany Herrera – iHasCupquake founded the Moody Me brand in 2017. As she says herself, she saw how wasteful and inhumane the fashion industry was and wanted to change it. The brand's motto is celebrating life and all the creatures that live it. All clothing is vegan and cruelty-free. Despite this, the brand still does not provide detailed information on its environmental policy.
Monday Swimwear
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Company Monday Swimwear was founded by Australian models Natasha Oakley and Devin Brugman. It is a swimwear line known for its iconic feminine shapes, flawless body fit and lasting quality. Despite the fact that the brand uses environmentally friendly materials, insufficient information appears on the reduction of greenhouse gases.
Savage X Fenty
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Underwear of the singer Rihanna – Savage X Fenty is a very popular brand that appeals to its followers to buy mainly the slogan of well-being, sexiness, freshness and fun, just like the singer herself.
We Wore What
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Danielle Bernstein is the founder and face of the global fashion blog Weworewhat with over 2.5 million followers. Danielle is hers founded the brand in 2016. The brand has no clear information on how it is reducing its impact on people, the planet and animals.
Rouje
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Rouje, founded in 2016 by a French model and actress Jeanne Damas, offers simple, feminine clothes with a Parisian flair. However, the brand does not have a clearly stated environmental policy.
Elizabeth and James
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They designed the brand celebrity twin sisters Ashley Olsen and Mary-Kate Olsen, embodying a relaxed approach to dressing with a playful and sophisticated sensibility. Unfortunately, this is yet another example of a brand offering insufficient relevant information about how it is reducing its impact on people, the planet and animals.
Victoria Beckham
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Victoria Beckham founded her eponymous fashion brand in 2008. Since then, she has become the voice of modern minimalism, celebrated for its strong sense of sophistication, but not much is known about the brand's impact on the planet, people and animals.
Kendall + Kylie and Skims
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Brands KENDALL + KYLIE and SKIMS are one of the hottest brands out there right now. The first was created by celebrities Kendall and Kylie Jenner. The other was founded by their half-sister Kim Kardashian. Unfortunately, their brands do not describe the sustainable fashion approach. It is characterized by the fact that the clothes are worn for a long time, that they are made of degradable materials, do not harm the environment and do not use labor in their production.
Above all, when it comes to famous people and their brands, it is especially necessary to be aware of sustainable fashion and its impact on people and the environment. Namely, they are the ones who have an influence on their followers.
