Boxfresh means someone or something that is new, cool and innovative in a fashion sense. New York hip-hoppers used the word Boxfresh to describe a new pair of shoes that was "fresh out of the box", and Boxfresh presents itself to us as a brand that is one of the main pioneers of British "streetwear". In the design you can see...
Boxfresh means someone or something that is new, cool and innovative in a fashion sense. New York hip-hoppers used the word Boxfresh to describe a new pair of shoes that was "fresh out of the box", and Boxfresh presents itself to us as a brand that is one of the main pioneers of British "streetwear". The design is mainly influenced by music and street art. At Boxfresh, they emphasize that urban clothes are functional and intended for everyday use, and that we don't need to be "über cool" to wear them.
