As part of the Studio S/S 2017 collection, H&M is introducing 'See Now Buy Now', bridging the gap between retail and the catwalk, allowing shoppers to shop the collection straight from the show. The H&M Studio collection will be presented to fashion enthusiasts on March 1st during Paris Fashion Week at H&M's first 'See Now Buy Now' fashion show. The products will be available to customers in the online store immediately after the end of the fashion show, and in selected stores from March 2. At the fashion show, not only women's clothing will be presented, but for the first time also the entire men's collection.
H&M Studio consist of unikatne kolekcije za ljubitelje mode, polne modnih kombinacij in kosov, ki jemljejo dih. V sezoni pomlad/poletje 2017 so v ospredju tradicionalne tehnike krojenja v kombinaciji s funkcionalnostjo in tehnološkimi elementi športne mode. Navdih za to kolekcijo pa izhaja iz gracioznosti, strasti in moči baleta.
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“‘See Now Buy Now’ predstavlja novo ero za modno industrijo. Zato se že veselimo testiranja te nove zanimive oblike nakupovanja. Ta čudovit trenutek želimo deliti tudi z našimi kupci povsod po svetu, zato bomo modno revijo prenašali v živo na naši spletni strani. Upamo, da bodo uživali in našli navdih, kako kombinirati posamezne kose iz kolekcije in v ospredje postaviti svoj osebnostni slog,” he says Pernilla Wohlfahrt, kreativna direktorica in vodja oblikovanja pri H&M.
V Sloveniji bodo izdelki na voljo v prodajalni H&M, Čopova ulica 42 in Ljubljana.
Galerija – H&M ‘See Now Buy Now’: poglej in kupi
More information:
hm.com
