Your purchasing decisions can indicate whether you are more intelligent than the majority of the world's population?! Are your spending habits such that you qualify as consumer intelligent people? If you buy these products or brands, then you are an intelligent consumer!
Is it possible that your purchasing decisions define your intelligence? The ability to judge what a product or service really is is a matter of personal consumer intelligence! It's about your ability to recognize and understand important product information and to distinguish between marketing noise - ie. marketing sales "slogans" and untruths. According to experts, this indicates thoughtful – rational behavior associated with higher than average intelligence.
Are you consumer intelligent?! Check in the lines below.
Intelligence is related to purchasing and consumption habits
Intelligence can be broadly defined as an individual's ability to acquire knowledge and learn. And the ability to combine different sources of information into "useful" comprehensible wholes. An individual's intelligence quotient or IQ indicates their inherent mental abilities and intellectual potential for learning.
Rational purchases vs. spontaneous purchases
Intelligence has been proven to be associated with thoughtful and rational shopping. The proof is, for example, wealthy people who mostly do not accumulate cheap items, but rather target and rationally direct their spending of earned wealth into micro-investments. For example, buying a wristwatch is an "investment" and not an expense for such people. This is how they treat most of their purchasing decisions.
Scientists focused on the purchasing decisions of the wealthy and found that they have certain products in common. They were also asked sub-questions about why they decided to buy a certain product and mostly found that the added value for them is not just the brand, but functional value, quality, sustainability and value preservation are more important to them.
It is a mistaken belief that intelligent and at the same time rich people buy "big" brands and wear well-known inscriptions on their clothes. Many times, and as a rule, they are considered to be buying quality boutique brands that only a handful of people know about. The "trademarks" that "shiny" on the chests of individuals are more a sign of a complex than of wealth.
Of course, covertly good brands are also more expensive products. But at the same time, in terms of their properties, these are the products that are, in a way, the most rational.
Smart people buy less, better quality, sustainably and more planned
Intelligent people buy less, which means that they do not base their purchases on impulse decisions and emotions. At the same time, they pay attention to the quality of the products, their origin and useful value. Sustainability is also important to intelligent people. The way the products are made and, above all, how long a particular product will be used. The carbon footprint of products is also important to them. So, what is the direct consequence of their purchase for the environment itself. Intelligent people support a sustainable transition and companies committed to responsible treatment of the planet.
Item: iPhone smartphone
It is true that the iPhone can be considered a status symbol. But at the same time, it is the smartphone that retains the best used resale value and loses the least value of all. On average, iPhone owners use it up to one time longer than smartphones from other manufacturers. The higher purchase price of the phone is justified by its higher and longer useful life. Of course, among the buyers of the iPhone smartphone there are also some "uninformed" and of course completely average buyers who are not aware of the above advantages of the product. But most intelligent people feel "it" on an unconscious level. This is also why this brand has special customers and is by far the most "valuable" brand in the world.
Car brands: Tesla, Porsche, Toyota, Subaru, .... deliberate and long-term
Could the brand of car you drive or choose as your favorite indicate your intelligence? As we wrote, the intelligent is not the primary brand - but the utility value. Intelligent people are informed - that is, they have the information that electric cars release only ⅓ of the CO2 emissions into the air during their lifetime compared to classic fossil-powered cars. They also know that the cost of ownership is lower, and the durability of the vehicle is much greater and better than conventional vehicles. Also, intelligent people don't want to lose their wealth, they want to keep it. That is why Tesla brand vehicles are the ones that lose the least of all cars and sell the fastest as a used vehicle (data: mobile.de).
Buying a Porsche vehicle is more than a "cost" investment, as they retain their value perfectly. Some models even increase in value over time. So, for example, you can buy their flagship exclusive model today and sell it two years from now for more than you bought it for. Or you buy a 20-year-old Porsche and sell it in 5 years for a higher amount than when you bought it. Buyers of Japanese car brands are also considered intelligent, as they keep them longer than average. Toyota reigns supreme here. Long-term car ownership is definitely a "smart" - intelligent decision. A common characteristic of intelligent people is that they don't lose much on a car on an annual basis.
Intelligent people buy cars extremely thoughtfully. Quite often, rather than a new vehicle, they buy a used vehicle with a devalued value that has been used for several years.
Sustainable and local products and services
Intelligent people realize that they have to bet on sustainable brands based on sustainable values and a fair attitude towards nature. Also, due to their intelligence, it is clear to them that they must spend their resources in the community where they live. That this is a way for the community to thrive and directly give back to you in a different way. So, intelligent people will often support a local farmer, trader or organization not only because of the price, but because of the awareness of the consequences of such practices for the environment in which they live.
Intelligent people buy brands such as Fjallraven, Haglofs, Apple because, among other things, they recognize their sustainable agenda.
Price is not a key factor for purchase
The general adage that cheap is usually more expensive is certainly related to the purchasing decisions of the intelligent. They are aware that the price is never the final cost of a certain product. Moreover, the price is always accompanied by ownership costs. So it is completely clear to them that a piece of clothing bought for 5 euros, which you wear 5 times in your life, is not cheaper than a functionally identical piece of clothing, for which we deduct 50 euros and wear it 100 times in its lifetime. The intelligent master the mathematics of consumerism in several dimensions. Intelligent people are also aware that we automatically behave differently and carefully towards products for which we pay more. This way, products of this type are better preserved and last longer. Intelligent people are aware that energy is - in the same way - money. And that is also why they treat money as rationally as they treat time. The latter is most often of greater value to them than money.
Intelligent people live better with less money
Intelligent people no longer need money for a higher quality of life. Above all, they put time first, before consumerism. And because of their intelligence, they are able to curb their consumerism. With the same amount of money, they live a better quality of life, have better products and more free time.
Japanese and Swedish brands stand out
If you are a fan of Japanese and Swedish brands, then you are definitely more intelligent than the world average. Namely, these are the brands that, in addition to a sustainable philosophy, added useful value and a longer useful life, represent the brands that offer us the most for the money we spend.
Certainly, these brands are not cheap. Price is not their main selling attribute, so more intelligent people buy them. So those who make their purchase decisions rationally and with more information. They have included a sustainable agenda in these for some time.
Intelligent people don't hoard products
Intelligent people don't hoard products, and most often sell off used ones. Because they buy quality brands used, they usually get paid well. A special feature of intelligent people is that they always make "space" for new products in their lives and do not duplicate products of similar utility value.
