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Leica M and Jony Ive - with a taste of apple and charity

Leica M by Jony Ive

When designers take on projects with a charitable touch, extraordinary products are created. This time, the result of the cooperation between the Leica company and the head of design at Apple - Jony Ive - is the extraordinary Leica M.

All fans of technologically sophisticated design will be impressed by the already legendary Leica, with an aftertaste of apple, from the creative fingers of the "president" of design Apple. It is a product that will be sold at a charity event RED charity auction, which organizes it Bonus every year, and this year it will take place on November 23 in the auction house Sotheby's in New York. An auction that is known for some extravagant products in the past, among which we can find gilded ones Apple headphones and other products made just for this auction.

You can see the model in the photos A laywoman M, which is unique, as it is produced in a series of 1 piece. Jony Ive and the designer Marc Newson took 85 days and produced 1000 prototype parts, that in the end this design proof of their joint work was created. During production, they use laser technology with which they created a special effect on aluminum housing.

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