Max Mara for the spring-summer 2024 season: an urban nymph in the war for greenery

Max Mara transforms rustic romance into a fashion manifesto

Max Mara za sezono pomlad-poletje 2024
Photo: Max Mara

Max Mara Spring-Summer 2024 presents a collection that is like a cross between Audrey Hepburn and your favorite gardener. Discover how you can become a city nymph who knows how to program and plant tomatoes with Max Mara.

Have you ever thought that you could be part of something monumental, something that combines historical weight with modern lightness? Max Mara has just unveiled its latest collection Max Mara for the spring-summer 2024 season, which is as ordered for you. It's not just about clothes; it's about the whole philosophy. Enter a world where military expertise meets botanical elegance, all wrapped in luxury.

A historical hill station

For this collection, Max Mara delved into the archives of the English Women's Agricultural Army of the 1940s. These women were not merely farm workers; they were also intellectuals, artists and activists. Max Mara has infused this rich heritage into a contemporary aesthetic that is both practical and sophisticated.

Photo: Max Mara
Photo: Max Mara
Photo: Max Mara

Fashionable details that impress

Forget the usual jeans and white t-shirts. Here are pants with pockets that can hold everything from yours iPhone to a garden trowel. Military jackets are so comfortable that you'll forget you're wearing them. For evening elegance? Chiffon dresses with gabardine straps that will take your sophistication to a whole new level.

Urban Farm: Fashion for the City Girl

Have you noticed how every free square meter of the cityscape has suddenly become a garden? Max Mara noticed this and created a collection that is perfect for you. Your bag will likely contain a MacBook and lunch, not fresh flowers. And those high heels? They are for roaming the pavement, not for digging in the dirt.

With its new collection, Max Mara invites us to become part of the new wave. It combines history, elegance and functionality in one. So if you are a city girl who dreams of a green garden or you are already a part of this green movement, this collection is perfect for you. Whether you're in the city or the countryside, you'll definitely shine in a Max Mara dress. So, dear readers, get ready for Spring and Summer 2024 with Max Mara. Be a part of this beautiful new wave and show the world that being a country goddess can also mean being stylish, functional and utterly gorgeous. A beautiful and useful collection - Max Mara for the spring-summer 2024 season.

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