When the owner of the NOKIA brand, HMD Global, announced a grand comeback 18 months ago, many of us doubted that the once-powerful phone brand could experience a revival. After 18 months and numerous presentations of new products, in Moscow we witnessed the rejuvenation of the most important models for Nokia: Nokia 5, Nokia 3 and Nokia 2.
Nokia took away the iPhone or inability to quickly adapt to trends. Like Motorola, Blackberry and other players, it stayed behind and for a moment even disappeared from the face of the brand world. But just over 18 months ago, it began to successfully return to the market with phones that were initially intended for the basics. Calling. With a model Nokia 3310 it announced the ambitions and guidelines of the new generation and the vision of the new generation NOKIA. This otherwise follows the tradition of the brand and on the "table" brings traditional trump cards: proverbially and traditionally quality phones that are in their field always innovative, they have the possibility of great autonomy - to put it colloquially, they do not need to be constantly connected to the electricity supply - and they are extremely easy to use, which means that they have an excellent "software" basis. After a good year and a half we can only record that these ambitions have grown. And that we can expect that NOKIA will soon be breathing down the neck of the biggest ones right now. This may happen sooner rather than later 18 months.
A handful of world journalists and our medium City Magazine are selected in Moscow presented the most important phones for NOKIA this moment. A case of low-cost phones, which bring exceptional freshness to the market due to the above-mentioned advantages. Namely, Nokia is with models Nokia 5, Nokia 3 and Nokia 2 in the phone segment under 200 euros. So where now only Chinese brands are reigning. And where, as a result, the market is also the largest on a global scale, as 45 percent of the total global sales of phones are said to be sold in this type of phone. Nokia wants to come back not only in style, but with real numbers. That's also why it's for geeks possibly unattractive phones seem like the right strategy to get back on the world stage.
Nokia 5, Nokia 3 and Nokia 2 – great phones under 200 euros
A new generation brings an even cleaner Android experience. This means that Nokia should adapt the Android environment only in some segments, but otherwise leave it without traces of the software cover that is so characteristic of other manufacturers. This means that even seemingly and slightly weaker phones perform better and faster. The trio of smartphones both have access to the latest Google services, such as Google Assistant.
The upgrade of the Nokia 5, Nokia 3 and Nokia 2 mainly brings larger screens, upgraded processors that now offer an average of 50% better performance, improved design and an even greater emphasis on the quality of materials.
Nokia 5.1: is it a timeless classic?
Continuing the classic design of the previous generation, it is new Nokia 5.1 simple, compact and completely elegant. It gets its structural integrity from one piece of 6000 series aluminum, which is refined through a thorough 33-step process of machining, anodizing and polishing, all with the aim of having a superb satin finish and hand feel. A new one Nokia 5.1 it has a 0.3-inch larger screen and a 2-millimeter narrower body. Special attention is paid to the most prestigious details, such as matching the rounded edges of the screen canvas with the corners of the phone, offering a compact pocket experience. Nokia 5.1 has 5.5-inch Full HD+ screen with higher resolution in relation 18 : 9. Browsing the web, watching your favorite content, sharing the funniest memories or playing games all make for a wonderful experience.
Powered by Nokia 5.1 MediaTek Helio P18 8-core processor with a capacity of 2 GHz. It delivers smooth all-round performance that is 40 percent faster and more powerful than the previous generation. It has upgraded rear camera with a resolution of 16 MP and phase detection autofocus and a wide-angle front camera. The fingerprint sensor has been moved to the back of the phone, so you can unlock it with your index finger or leave your wallet at home when you pay safely and free with NFC via Google Pay.
The new Nokia 5.1 will be available in three classic colors: copper, blue and black (available a few weeks later); two options for storage / RAM: 2 GB / 16 GB, 3 GB / 32 GB. At global average retail price 189 euros will be on sale from July 2018 onwards.
Nokia 3.1: harmony of materials and performance
Nokia 3 represented the most successful model in Nokia's smartphone lineup and HMD's biggest franchise to date. A new one Nokia 3.1, the most attractive phone right now, combines materials with stunning design and offers equally great performance. The aesthetically curved screen blends into the slim aluminum body of the device via a double diamond-cut CNC joint, bringing a perfect harmony of materials. With just the right size for use in one hand, the most affordable smartphone with an aspect ratio of 18:9 and a 5.2-inch HD+ screen offers more content at once. Corning® Gorilla® glass protects the 2.5D curved screen from damage and keeps it beautiful for a long time.
Nokia 3.1 works with help 8-core MediaTek 6750 processor. This ensures double the number of processor cores and a 50% performance boost compared to the previous generation, keeping the phone in step with users. With an upgraded 13MP main camera and autofocus, the Nokia 3.1 captures memories you'll want to relive again and again. Thanks to its full set of sensors usually found only on high-end phones, the Nokia 3.1 allows you to get the most out of popular AR apps such as Pokémon Go, pay securely and easily with NFC on Google Pay, and take photos of the entire scene with panoramic mode.
The new Nokia 3.1 will be available in three colors: blue/copper, black/chrome and white/metallic; two options for storage / RAM: 2 GB / 16 GB, 3 GB / 32 GB. At global average retail price 139 euros will be on sale from June 2018.
Nokia 2.1: two-day smartphone battery life
Nokia 2.1, aimed at always-on consumers and long-term use needs, offers two-day battery life and features a large 5.5-inch HD display and dual stereo microphones on the front of the phone. The battery boasts capacity 4000 mAh, which now charges even faster, allowing users to quickly hit the road and be even faster than before. The HD screen, which is almost 20 % larger than the original, allows you to enjoy high-resolution videos on the go, and the dual microphones with 3D-shaped stainless steel details offer stunning stereo sound.
With the quality and style we've come to expect from Nokia phones, the Nokia 2.1's Nordic design with metallic accents ensures you'll stand out from the crowd. The phone is protected by a slim, rounded, ergonomically designed, naturally colored polycarbonate back, which makes it scratch resistant. Upgraded 64-bit Qualcomm™ Snapdragon® 425 processor for Nokia fans, the 50 % gives them the faster and smoother performance they've been wanting when quickly switching between apps. The Nokia 2.1 also has a front-facing 5MP and rear-facing 8MP camera with autofocus.
The new Nokia 2.1 will be available in three metallic colors: Blue/Copper, Blue/Silver and Grey/Silver, at a global average retail price $115 as of July 2018.
NOKIA seems to have returned to the world stage of manufacturers with all the assets of the old brand and added a few more. She added what she lacked in the past. Ability to adapt extremely quickly. So we can count on her in the future as well. Nokia already offers better smartphones - Series 7 and Series 8. These are already very close to the 'best' on the market. But we believe that they will surprise us with some surplus soon. In cooperation with Google and the philosophy of pure Android, they can succeed in returning to the top. To where they once were!
Image gallery: Nokia 5, Nokia 3 and Nokia 1
More information:
nokia.com
