In recent years, an increasing number of celebrities and influencers are launching their own brands and thus "enticing" their followers to buy. What 82% customers namely, he decides to buy based on the recommendation of an influencer. While more and more influencers are offering sustainable fashion products, consumers are increasingly concerned that some influencers are encouraging an unsustainable addiction to fast fashion. In doing so, we should not overlook the fact that with the presence of chemicals, we are also poisoning our clothes little by little.
