Endangered species rarely make headlines or become the subject of widespread debate, but the illegal poaching of superstar lions, the protected black-maned king of animals, Cecil, a trademark of Zimbabwe's Hwange National Park, has brought the world to its feet. The pain of losing him seems as great as the death of Mufasa in The Lion King for the children, except that it happened for real. The Discovery Channel used the public's attention to raise awareness about endangered species and illuminated the New York skyscraper Empire State Building with images of 160 endangered species, including the late Cecil the lion.
While a dentist and amateur hunter Walter Palmer, who got his hands dirty with blood Cecil the Lion, he is justifiably going through a terrible time, because he is hated by almost the whole world, which throws words like that at him "Lion Killer", but his outrageous act had at least one positive consequence. The debate about endangered animal species, which was usually relegated to the background, went under the spotlight of the world public. The death of 13-year-old Southwestern lion Cecil, who has become the Che Guevara of endangered species and has already received his own plush version and other items that will forever honor him, is Discovery Channel used to promote his upcoming documentary "Racing Extinction", which hits screens in December.
The "Projecting Change" campaign illuminated with 40 projectors 40 floors of the 102-meter skyscraper Empire State Building in New York, where, in addition to Cecil, now a symbol of the fight against the hunting of endangered animal species, another 159 other endangered species.
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Anyway "Projecting Change" of the Discovery Channel television program is not the only campaign in light of the killing of Cecil the lion, many other organizations have also come forward to advocate for preventing illegal hunting and better protection of big cats, which are largely dying out precisely because of it sport hunting.
