PURA Vision: an electric vehicle from the designers of the Pininfarina studio, which is a link between nautical and the future

Elegant design with sailing inspiration

When we look at the rear of the vehicle 'PURE Vision', we are immediately drawn to the extremely thin horizontal LED lights that emphasize the muscular lines of the vehicle. This typical sporty design is also reflected in the vertical sides of the vehicle, which rise and bend smoothly. This refined look, shared with the legendary Battista hyper GT, is enhanced by a unique 'biscotto' roof that creates a distinctive look even when viewed from above. The exposed carbon fiber on the bumper below reflects the shape of the front end and creates a contrast with the clean surfaces and sculptural forms of the upper end.

Company Pininfarina cars says that the design of luxury sailing yachts inspired them to create the 'PURA Vision' concept. This is reflected in the connection between the exterior and the interior of the vehicle. The 'floating' front seats are designed to resemble a sailing slat, while the center console resembles a sailing mast. The technologically sophisticated passenger compartment combines an intuitive central touch screen, advanced digital instruments and a display on the windshield, which the driver can adjust to his wishes.

A fusion of luxury and innovation in the interior

Unique interior 'PURE Vision' continues with the visual style of the exterior. The central screen rises from the console when we need it, but it can also be stowed away so as not to distract the driver. Speakers in the backrest provide individual sound zones for each person, enabling a completely customized travel experience. A large glass area connects all passengers to their surroundings, while an integrated wine cooler between the rear seats provides modern luxury in every way.

Each of the four individual seats is surrounded by a beautiful white finish, while a dark leather strip is present on the dashboard and upper side of the doors, forming a continuous 360-degree accent around the interior. The blend of soft polyaniline leather and unique textile material creates a special aesthetic pleasure, complemented by exposed carbon fiber and anodized aluminum that match the exterior of the vehicle.

The future of luxury electric vehicles

The 'PURA Vision' vehicle represents a stunning glimpse into the future of luxury electric vehicles with a remarkable combination of elegant design, sailing inspiration and advanced technologies. With its public premiere at the Monterey Car Week event in August, Automobili Pininfarina will also present its hyper GT Battista Edizione Nino Farina and another new production vehicle with an equally exquisite yet unique offering.

‘PURE Vision' is a game changer that will impress European fans of electric vehicles and leave them speechless due to its beauty, innovation and supreme comfort. It is a journey into the future, where luxury and sustainability join forces to create a vehicle that is more than just a means of transport – a true work of art that fascinates and inspires.