With the Samsung Gear smart watch, Samsung made an excellent marketing move, which this time was supported by an excellent advertisement. However, we are not quite sure about the usefulness of the product.
Samsung Galaxy Gear is a really cute but completely useless product that targets a very narrow target population of those who want all things new and futuristic. And Samsung is very aware of this, and with the communication campaign that he started these days on the American market, he is mainly looking for futurists and nostalgics. But judge for yourself if he will hit them with this series of ads.
Get ready for a real dose of nostalgia / ad 1
Iconic communication from ZF films / advertisement 2
Certainly the ads speak for themselves and it seems to Samsung hit the heart of this device that makes science fiction movie makers dreams come true. Only the usability is somewhat doubtful.
More information:
www.samsung.com
