Ever since ChatGPT became a global sensation, we've all been waiting for AI to take a step forward in search as well. Now it's here – Search GPT. This article explores how OpenAI plans to shake up established giants like Google and Bing with its new search engine.
In past decades, the internet search engine was synonymous with Google. The company is so deeply ingrained in our everyday digital lives that it has become part of the language. "Googling" is a universally recognized phrase for finding information on the Internet. However, it now looks like that monopoly will be put to the test. OpenAI, the AI company that brought us ChatGPT, has launched its new product – Search GPT. Will this step change everything?
SearchGPT it's not just another search engine. Instead of just showing a set of links like we're used to with Google, SearchGPT it brings these connections together and creates more coherent answers to users' questions. OpenAI hopes that this approach will bring more meaningful and useful results to users.
How does SearchGPT work?
SearchGPT uses the latest artificial intelligence models (including GPT-3.5, GPT-4 and GPT-4o) to search the web for information and provide fast, accurate and clear answers. The user types a question into the search box, and then Search GPT uses AI to pull information from the web and combine it meaningfully. For example, if you enter "music festivals in Slovenia in August," it will not only show you links to various pages, but it will also collect data and present you with a list of festivals along with dates and links.
Partnership with publishers and content creators
OpenAI has partnered with renowned publishers such as The Atlantic and News Corp to provide high-quality and reliable information. This means that search engine answers will include clear sources and links, allowing users to quickly access additional information. In addition, publishers can manage how their content appears in search results, providing greater transparency and control (OpenAI).
The experience of SearchGPT test users
Users who have had the opportunity to test SearchGPT report that the search engine is extremely fast and provides meaningful answers. The most used features are fact finding and quick information navigation, while more complex queries are still under development. Importantly, Search GPT also allows follow-up questions, similar to asking them in a conversation with a person, which allows for a more in-depth and contextual search.
Of course, not everything is rosy. The main challenge is gaining the trust of users who have been loyal to Google for many years. There is also the question of how SearchGPT will curate the results and prevent the display of false or misleading information. OpenAI has already announced that they will continue to improve the algorithms and work with recognized sources of information, but it will take time to convince the general public.
Conclusion: SearchGPT
Search GPT represents a bold step into the future of search. OpenAI has shown that it believes in the power of artificial intelligence to transform the digital world. Whether this will be enough to beat the giants like Google and Bing, only time will tell. However, one thing is for sure – searching the web will never be the same again.
