If there's one stereotype that's deeply ingrained, it's that of toys for boys and girls. Girls play with Barbies, and boys play with cars. That's how it is and nothing else. Car ads tend to reinforce gender stereotypes, but Audi tackled both stereotypes in Spain in a very interesting way - with an animated movie worthy of Pixar.
Audi it is in Spain presented an interesting ad shot in the style of Pixar's animated films, which breaks stereotypes about toys. These are usually strictly separated into those for boys and girls.
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In short animated ad girl (doll) escapes from the girls' ward with pink carriages, makeup, etc. to the boy's section with trucks, action figures, etc., where he chooses his transport - Audi R8 – and sets off on adventures. Among other things, he competes with a Formula 1 driver. The adventure ends, when the store lights come back on and it opens. Because she forgot to look at her watch, the girl did not manage to get back to her place. They find them on the floor mom and her baby boy. Even though mommy puts the doll back in its place, the boy doesn't care that it is female driver. "Let's change the rules of the game," urges Audi.
Gallery - highlights from the Spanish Audi ad:
More information:
audi.es
