The Super Bowl is no longer just a sports spectacle – it is also the biggest stage for technology, where the future is seen not only on the field, but also between the commercials. If a few years ago the Super Bowl was full of cryptocurrency ads (and it's clear to everyone how that ended), this year's evening showed that the next big tech boom is artificial intelligence. Google and OpenAI decided to bring their vision of the AI future right in front of the eyes of more than 100 million viewers.
This year's Super Bowl was special because of the flood of AI ads. Google's Gemini commercial clearly managed to convince many that its artificial intelligence is the one that will change the world. After the game, social networks were flooded with comments about how Google hit the nail on the head - even though the company still has a lot of problems in implementing AI services in practice.
It was all reminiscent of the crypto craze of 2022, when companies like FTX, Crypto.com, and Coinbase all competed for attention on the same stage. We all know how that ended – most of those companies either failed or were rocked by scandals. Will AI follow the same path?
OpenAI and the “most expensive” version of ChatGPT
While Google shocked with its AI ad, OpenAI played a different game: rapidly introducing new features to ChatGPT to prove that their model is the most powerful on the market. It is increasingly clear that the AI war is no longer a question of technological progress, but simply a struggle for dominance between the giants.
In recent weeks, OpenAI has introduced several features that could revolutionize the way artificial intelligence is used:
- ChatGPT Operator – AI that acts as a personal assistant and performs tasks online for you (reserving dinner, buying tickets, etc.).
- Deep Research – a method that allows for long-term research on topics without an immediate answer, which means more in-depth but still incomplete results.
- ChatGPT Tasks – a feature that helps you with long-term planning and organization, but has not yet convinced a wider audience.
- Interestingly, all of these features are not intended for regular users – only those who are willing to pay 200 dollars a monthOpenAI clearly wants to prove that artificial intelligence is worth serious money and that AI will not be a free luxury, but a necessary business service of the future.
AI War: Google vs. OpenAI
Super Bowl night raised an interesting question: Is artificial intelligence ready for mass use, or are we just being sold promises?
Google is aggressively targeting users with Gemini, trying to show that their AI is the best choice for everyone. On the other hand, OpenAI is building a premium product that may truly replace classic web assistants.
But it all raises bigger questions:
- Will AI really be able to “think” in the future, or will we just get more complex chatbot models?
- How long will it take before artificial intelligence replaces certain jobs?
- Are we in for a new AI “crypto craze” that will collapse under the weight of its own promises?
- One thing is for sure: AI has taken over the Super Bowl, and that was just the beginning.
