In a year when few things seem normal, stable or comforting, we can count on one thing - Coca-Cola celebrates and shares the magic of Christmas. In fact, it's a special holiday season for Coca-Cola as it marks 100 years of Christmas advertising. For more than a century, Coca-Cola's Christmas ads have captivated generations during the holiday season, from Santa Claus painted by Haddon Sundblom to Coca-Cola polar bears and Christmas trucks with the slogan "Holidays are coming."
The 11th edition of the Weekend Media Festival is coming to the old tobacco factory in Rovinj from September 20 to 23, where communicators from all over the region will meet. At lectures, round tables and workshops, they will examine current topics and trends, from politics, through digitization, literature, and an expedition to the South Pole, which resulted in plenty of interesting discussions.
In a world where everything (unfortunately) is based on appearance, advertising is also 'forced' to present its products in the most beautiful light. And food advertising is no exception. To make the ad look so good that you would rather bite into the ad itself, advertisers use various tricks, which are far from tasty.
It's nothing new - both Dove and Dear Kate have already managed to parody Victoria's Secret's "The Perfect Body" campaign - but it's struck again. Plus-size retailer Lane Bryant has just launched a new ad campaign, #ImNoAngel, promoting the Cacique underwear line, celebrating body diversity and, of course, holding up a mirror to its winged competitor.
BMW Mini once again continues its march of imaginative advertising campaigns. This time it brings a quirky series of online ads where perfectly normal drivers test drive the new Mini Cooper Hardtop in the most unusual ways, fulfilling their wildest fantasies. Thus, on test drives with the Mini, they find themselves in the middle of a medieval battle, a golf course and even parallel worlds.
To promote its latest sports walkman mp3 player NWZ-W27, Sony highlighted its greatest attribute, water resistance, which it transformed into an imaginative packaging - the player is sold in bottles of water!