H&M has joined forces with iconic supermodel Helena Christensen for a Helena Christensen x H&M capsule collection consisting of t-shirts, track tops and hoodies featuring photographs of Helena. Not as a model, but as a photographer.
The Italian tire manufacturer Pirelli has been creating annual calendars for 50 years, in which the greatest fashion icons, female beauties who characterize a certain period are always present. With this calendar, Pirelli has created a special and pioneering method of viral advertising and at the same time a media cultural event.
Helena Christensen brings a distinctive and authentic touch to Kipling's new autumn collection, for which she found inspiration in everyday small things that stand out and make life more exciting and full.