PepsiCo asked industrial designer Karim Rashid to design premium bottles for Coca Cola's biggest rival, Pepsi, for Milan Design Week. In addition to the aluminum bottles in the signature blue color, Rashid also designed a matching ice storage container, opener and tray.
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Pepsi has added a smartphone to its fleet of carbonated soft drinks. Yes, you read that right. Products such as Pepsi Cola, Zero Pepsi Max, Pepsi True, ... are now being joined by Pepsi P1, which you will not find on the beverage shelves, but in the technology section. It is an affordable phone and Pepsi has signed it with the logo on the back.
In anticipation of the football championship, the products are also sport-colored. So the giants B&O PLAY and Pepsi joined forces and presented a special collection of headphones.
A UFO invasion, a giant hunter climbing out of the urban depths, an enraged lion and a robot with devastating lasers. Science Fiction? Nope, just Pepsi's latest interactive ad that takes the mundane of waiting for a bus into whole new parallel worlds.
Pepsi created a basketball character named Uncle Drew for its advertising campaigns.