sof

SOF 2025: New location. New speakers. New shifts in advertising

The Slovenian Advertising Festival (SOF) returns with fresh questions, bold debates and selected names that push the boundaries of the industry. This year, the 34th edition of the festival will take place on May 15-16, 2025 at a new location – Magazin Grandu in Portorož. The event, where the best in advertising meet, will provide sharp insights into the future of the industry and challenge established approaches.

Events

33rd SOF featuring exclusive international speakers, artificial intelligence and the future of digital media

The most important event of the advertising industry will take over the Auditorium in Portorož between June 6 and 7, 2024, and will be served by the illustrious names of the international advertising industry. Guest appearances include graphic design icon Timothy Goodman, global marketer and Amazon bestselling author Amélie Ebongué, as well as Jaime Cooke from the world's leading media and entertainment company, Warner Brothers Discovery. The 33rd Slovenian Advertising Festival (SOF) will once again provide creative content, in-depth lectures and highlight the best names in the Slovenian advertising sphere during its two days of hosting.

Lifestyle

Winners of the 32nd Slovenian Advertising Festival (2023)

The 32nd Slovenian Advertising Festival (SOF) concluded with the awards ceremony, which brought together 1,300 domestic and foreign advertising fans in the pleasant seaside shelter of the Portorož Auditorium on June 14 and 15.

Events

The 32nd SOF is the central marketing and communication event in Slovenia

The central annual event of the advertising industry in Slovenia, now the 32nd Slovenian Advertising Festival (SOF), which is held under the auspices of the Slovenian Chamber of Advertising, will once again be held in Portorož Auditorium and pursues the sustainable goal of becoming a festival with as little waste as possible.

Events

29. Slovenian Advertising Festival on September 10 in Ljubljana

This year's SOF will be different than before, but with a new impetus and full of creative energy. The most important festival of creative communications in Slovenia invites you on September 10 to Litostrojska cesta 56 for a festival day full of interesting content and much-missed socializing, albeit at a distance and, where necessary, with a mask on.

Events

SOF 2020: the red thread of the 29th edition is "Communication adds value"

The central Slovenian advertising event SOF 2020 will take place on September 10 in Ljubljana with the slogan "Communication adds value".

Viral

Felix Baumgartner is coming to the 28th SOF

An extreme athlete is coming to the 28th Slovenian Advertising Festival, who jumped from the stratosphere in 2012 as part of the Red Bull Stratos project and became the first person to independently break the sound barrier. Felix Baumgartner is a pilot and record holder in extreme skydiving.

Events

28. Slovenian Advertising Festival (SOF) 2019: we are all media!

The media world has changed a lot – the passive follower 'from the street' has turned into an active content creator who has become, so to speak, a competition to traditional media. And how much space can we devote to it? How loud can he speak? How do its contents affect public opinion? You will get answers to your questions at the 28th Slovenian Advertising Festival (SOF), which will draw the line between social and traditional media in the context of lectures by Slovenian and foreign speakers. The best advertising works will also be awarded, and the participants will exchange knowledge and experience and meet colleagues from the advertising world for the first time or again.

Events

27. SOF 2018: We celebrate creativity, we celebrate business!

On April 12 and 13, 2018, the Slovenian Advertising Festival (SOF) will highlight the contribution of the advertising industry as a whole with the theme "Celebrating creativity, celebrating business!". The central national event of the advertising and wider marketing profession is once again inviting you to listen to many local as well as international speakers in the heart of Portorož, at the Kempinski Palace Portorož hotel.

Buzz

The 26th Slovenian Advertising Festival invites you to Portorož

The 26th Slovenian Advertising Festival (SOF), the most important annual event of the marketing and communication profession, invites you to Portorož on April 6 and 7. The festival remains in an elite location in a beautiful seaside environment, and will explore the importance of the human factor in advertising.

Events

26. SOF 2017: less commercials, more ads

SOF 2017 (Slovenian Advertising Festival) returns to Kempinski Palace Portorož between April 6 and 7. The program part of the festival, with the main theme 'Human factor in advertising', will bring participants a new perspective on marketing and communication and the broader marketing profession. Years ago, advertising was considered a prestigious profession and in some cases even a part of popular culture, but today it is faced with countless challenges. Even a good idea can fail at countless points if we don't realize how important the human factor is in the multifaceted advertising process. SOF 2017 will focus on self-examination and understanding of the roles of individuals with the aim of raising the profile of the profession and giving it the importance it deserves.

Events

SOF 2016: 25th Slovenian Advertising Festival at a new location

Do you know where SOF 2016 will be held? The Slovenian Advertising Festival, organized by the Slovenian Advertising Chamber for the 25th consecutive year, remains in Portorož, but is moving to a new, more prestigious location. The central annual event of the advertising industry in Slovenia will take place this year on April 7 and 8 at the Kempinski Palace Hotel.

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