Volvo has always been synonymous with safety. Now the Swedish car brand, together with the advertising agency Gray London, has extended its concern for the safety of drivers to the safety of those with whom they share the road - cyclists - with a reflective safety reception with invisible LifePaint paint. The start-up company Albedo100, which produces a spray that increases visibility at night and thus the safety of cyclists and other road users, is also involved in the test project.
