An incredible hundred years have passed since Guccio Gucci founded the iconic fashion house in Florence in 1921. This year, Gucci continues its 100th anniversary celebration with the unique Gucci 100 collection.
The brand's creative director, Alessandro Michele, understands well how Gucci has contributed to and benefited from its place in popular culture. The centuries-old heritage of the Gucci brand creates a parallel a tribute to the past and the present and explores the influence of the house on pop culture in the last century. The new Gucci 100 collection is characterized by many interesting prints, accessories, materials and expressive colors personal identity and music.
Trailer for House of Gucci starring Lady Gaga
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