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H & M ArtBy for kids

The children's clothing collection of the renowned Swedish clothing brand H & M ArtBy is made of organic and recycled cotton, as this year the theme of protecting the environment and nature for the future of our green planet is particularly emphasized. He took care of cute motifs and drawings on clothes for girls...

The children's clothing collection of the renowned Swedish clothing brand H & M ArtBy is made of organic and recycled cotton, as this year the theme of protecting the environment and nature for the future of our green planet is particularly emphasized. The cute motifs and drawings on the clothes for girls were provided by the well-known Swedish illustrator Beata Boucht, who created fantasy, fantasy creatures and characters from the world of dreams, which will be displayed on T-shirts, cardigans, sweaters, leggings and ballet flats. The illustrations and drawings for boys' clothes and sneakers were created by the renowned Swedish design couple VÅR, consisting of designers Karl Grandin and Björn Atldax. Bold images and drawings are featured on t-shirts, hoodies, sneakers and caps. With the ArtBy children's collection, the Swedish clothing manufacturer has taken a step forward in raising children's ecological awareness, as the future of the planet depends on them and ourselves, while creating a clothing collection that is fresh, fun and comfortable, and above all, fashionable. 

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