Why is the Apple iPhone still the king of the premium smartphone market?

Success iPhone is the result of a combination of factors. First, Apple's reputation for durability, ease of use, and support for older systems has won it a loyal following among users. In addition, they have the company's commitment to in-house hardware development, including in-house developed kernels CPU, made it possible to maintain value and deepen the gap between Android models.

Apple's strategy of only launching one generation of iPhone a year is the same psychologically prolongs the life cycle of their products, which creates a feeling of exclusivity among users. Meanwhile, Android's open-source nature allows any manufacturer to customize the Android system, resulting in vast differences in model specifications and compromising hardware and software compatibility itself.

While Samsung's flagship sales fell by 5 % year-on-year, their foldable phone - the Samsung galaxy Flip4 - captured 80 % of the entire foldable market. On the other hand, they are Huawei and Xiaomi saw a drop of more than 40 percent, with Huawei's competitiveness limited by limitations in software and hardware such as 5G chips, and Xiaomi no longer appealing to consumers in its native China. Also due to the pricing policy, which is expensive for the Chinese market.

Looking ahead, rapid development in the Android camp could close the gap between Apple's chips and those used in Android devices. In addition, according to our data, iPhone sales increased by 6 % year-over-year, but the growth could have been higher if there were no production capacity issues. With the transition Qualcomm to the 3nm TSMC process and the new architecture can be the loyalty of users iPhone decrease in the near future, making it important for Apple to continue to innovate and stay ahead of the competition.

Which iPhone to choose in 2023?!

Last Updated 2024-11-08 / Affiliate Links / Photo Source: Amazon Product Advertising API

Apple's iPhone continues to dominate the premium smartphone market, but the competition is not resting. The iPhone's success lies in its reputation for durability, ease of use, and in-house hardware and software development. Thus, in the long term, he sees Google as his biggest competitor Pixel phones.